Iconic Family-Owned Napa Winery promotes hospitality, Direct-to-Consumer and Marketing Veteran
(Napa, Calif.)— February 8, 2023—Trefethen Family Vineyards, one of Napa’s pioneering family-owned estate wineries, today announced the promotion of Tiffany Kenny to Vice President of Marketing and Consumer Sales. Kenny joined Trefethen in 2021 as Director of Consumer Sales & Hospitality and has been responsible for the winery’s direct-to-consumer sales channels, including the tasting room, wine club, telesales, and e-commerce, as well as the hospitality programs at the estate. In her new role, she will also oversee all consumer and trade marketing, as well as public relations.
Trefethen’s CEO Jon Ruel stated, “Tiffany has established herself as a key member of our leadership team, and this promotion reflects our confidence in her ability to have an even greater impact on our business going forward. Her marketing acumen will allow us to enhance the communication of our iconic brand across all channels, and we expect her to discover synergies across the other departments under her management, including our superlative hospitality programs.”
Prior to joining Trefethen Family Vineyards, Kenny most recently served as an Integrated Wine Marketing Consultant for Ensemble Marketing Group, a leading direct-to-consumer marketing consultancy for the wine industry. She has also held positions as Director of Sales and Marketing for Signorello Estate and Director of Consumer Sales for Acumen Wines. She spent twelve years working for Ste. Michelle Wine Estates, where she was the Director of Consumer Sales & Marketing for Patz & Hall. She is a Class 27 Graduate of Leadership Napa Valley and holds a Master of Business Administration and a Bachelor of Business Management from the University of Phoenix.
ABOUT TREFETHEN FAMILY VINEYARDS
One of Napa Valley’s pioneering wineries, Trefethen Family Vineyards crafts distinguished estate grown wines that express the unique spirit of their land, vines, and people. The dedication of the Trefethen family is manifest in every aspect of the operation, from the soil to the table, including sustainable farming, thoughtful winemaking and gracious hospitality. For more information, please contact the winery at 707.255.7700 or visit trefethen.com.
