Napa, CA (February 1, 2023) – The Napa Valley Grapegrowers (NVG) is pleased to be selected as a 1% for the Planet Environmental Partner. 1% for the Planet is a global movement, created by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Files, that provides organizations with support for solving the planet’s problems. The carefully vetted approval process reviewed the NVG for its advocacy, conservation, stewardship, and education efforts toward a brighter future.
To be eligible, the NVG met the following qualifications:
- A nomination from a 1% for the Planet Business Partner
- Its mission and programs are connected to one or more of 1% for the Planet Impact Area Targets
- Its budget includes at least two-thirds dedicated to programming aligned with 1% for the Planet Impact Areas
- A clear risk assessment
As part of the rigorous selection process, NVG’s educational programming on environmental topics was assessed as was its annual calendar, which addresses the concerns we all face, such as water conservation and wildfire preparedness. Additionally, NVG programs, like its Low Smoke Burning Program and Climate Science Series, taught by UC Berkeley Haas School of Business Senior Lecturer Drew Issacs, were also taken into consideration.
With this recognition, NVG gains access to a network of 1% for the Planet Business members that actively commit to giving 1% of gross sales to organizations making positive changes for the environment. Business members support 1% for the Planet Environmental Partners with monetary donations, volunteer time, in-kind donations, and other forms of promotion, and select which Environmental Partners to support.
The NVG is grateful to 1% for the Planet Business member, Paradigm Winery, for nominating it as an Environmental Partner. Through 1% for the Planet, the NVG is excited to build a broader network of environment-conscious businesses and organizations throughout Napa, the Northern California Bay Area, and beyond.
To learn more about 1% for the Planet, visit onepercentfortheplanet.org.
For inquiries about NVG’s participation in the 1% for the Planet program or our work, please contact Caroline Feuchuk, cfeuchuk@napagrowers.org.
About the Napa Valley Grapegrowers
The Napa Valley Grapegrowers is a non-profit trade organization that has played a vital role in strengthening Napa Valley’s reputation as a world-class viticultural region for 48 years. Its mission is to preserve and promote Napa Valley’s world-class vineyards. NVG represents 685 Napa County grape growers and associated businesses and is a 1% for the Planet Environmental Partner. To learn more about the Napa Valley Grapegrowers, visit the website, or follow us on Instagram, Facebook, LinkedIn, Twitter and TikTok for vineyard updates and best practices for sustainable farming.
