Portfolio Features Smooth, Juicy and Approachable Wines that Celebrate the Beauty of Simplicity and Nature of Mendoza
Mendoza, Argentina, January 30, 2023 – Bodega Luigi Bosca, one of the oldest and most prestigious wineries in the Mendoza region, is introducing its popular La Linda wines to American consumers. The portfolio will focus on 3 wines –Torrontes, Malbec and Red Blend – each of which stands out for its intensity, freshness, and aromatic purity, while adhering to Bodega Luigi Bosca’s winemaking philosophy.
The brand will make its U.S. debut at the upcoming South Beach Food and Wine Festival in February, where it will be showcased at numerous trade and consumer activations. A robust lifestyle PR and influencer engagement campaign will follow throughout the year.
“We’re delighted to share these very special wines with the important American market,” said Alberto Arizu, CEO of Bodega Luigi Bosca. “Our marketing campaign in support of La Linda invites wine drinkers to appreciate the beauty of simple things and enjoy every moment with optimism, which we believe is the perfect message to share as we begin the new year,” he added.
Since 1901, the Arizu family founders of Luigi Bosca have been crafting exceptional wines that explore the nuance and diversity of Mendoza’s most premium subregions. La Linda was born out of this area and its name was inspired by the beauty of the local landscapes. The vineyards that produce La Linda are some of the highest altitudes of Mendoza and are surrounded by the mountain range, which is an ideal setting for crafting fruity wines which exude varietal character in aromas and flavors.
The full La Linda portfolio available in the U.S. includes Torrontes (the delicious native white of Argentina), a classic, a fruit-forward, spiced and aromatic Malbec and a juicy, vibrant Red Blend as well as a crisp, unoaked Chardonnay
“Our wines stand out for being expressive, balanced, and fruity; they are honest, smooth, and approachable wines,” said Belén Rodriguez, the winemaker for La Linda. “We strive to truly express Mendoza’s terroir and altitude in the winemaking process, which has been developed, nurtured and refined over many decades.”
Mark Giordano, President of Pacific Highway Wines, which is the U.S. importer for Bodega Luigi Bosca, believes La Linda is poised for success in the American market. “La Linda is coming out of the gates strong with an enticing brand proposition, engaging marketing, and powerful viti-vini expertise behind the project,” he said.
Wine Tasting Notes:
La Linda Torrontés: On the nose, intense aromas of white flowers, citrus, and herbal notes like lavender and pine. Expressive and richly-scented on the palate. A crisp, vibrant, straightforward, and unctuous wine, with a clear varietal character and a delicious, lingering citrus aftertaste. SRP: $15
La Linda Malbec: Very expressive aromas, reminiscent of red fruit, like cherry and strawberry, with a touch of spice. Clean and unctuous on the palate, with light tannins. A smooth, juicy, crisp, full-bodied wine, with a pleasant mouthfeel, great varietal character, and a very delightful finish. SRP: $15
La Linda Red Blend: Great expression of red and black fresh fruit, such as plum and blackberry, as well as herbal and spicy notes create a really intriguing blend to discover. Smooth, crisp, and juicy on the palate, with a lingering and luscious finish. SRP: $15
La Linda Chardonnay: Harmonious and highly expressive fresh fruity aromas on the nose, such as peach and pear. A refreshing and balanced palate. An unoaked wine with personality and full body, energetic on the palate due to its firm acidity, yet expressive, and with a delightful and lingering aftertaste. SRP: $15
The La Linda label was meticulously designed to highlight the province of Mendoza’s hallmarks and its nature: the logo, which represents the peak of the Andes, the breathtaking sun, and the jarilla flower, a symbol of the local culture.
La Linda was founded in 1995 with the aim of producing a portfolio of fresh, fruity, and balanced wines in which the varietal character is truly expressed in aromas and flavors. Currently, La Linda wines are offered in over 50 countries worldwide.
For more information visit: www.pacific-hwy.com/lalinda and www.lalinda.com.
About Bodega Luigi Bosca
Founded in 1901 by the Arizu family in Mendoza, Luigi Bosca has successfully led the Argentine winemaking industry for over 120 years. Their wines reflect its founders pioneering spirit and unique knowledge, as well as its people’s passion and commitment, complemented by the nature and balance the terroir of origin provides. The winery’s innovative approach and determination to achieve excellence have consolidated it as one of the Argentine benchmark wineries at a global level. Furthermore, it is considered a model thanks to the uniqueness and elegance of the great wines of Mendoza and the merging of four crucial pillars: nature, craftsmanship, science and instinct.
