Windsor, CA, January 18, 2023 — Vinoshipper, a leader in direct sales and compliance in the wine industry, has released its first annual report providing a unique and comprehensive perspective based on ecommerce transaction data from greater than 2,000 craft alcohol producers across more than 40 states.
“We are pleased to release this important report that shows strength in direct sales across our industry,” said Vinoshipper CEO Steven Harrison. “The data shows us, that overall sales are trending upwards with a total revenue increase of 5.9%. Given the huge increase in sales seen by craft producers in 2020, this is excellent to see DTC sales continuing to build.”
The report analyzes wine sales data across U.S. regions, demographics, varietals (including mead and cider) and unit price and quantity. For example, largely due to price increases, gross sales totals rose in California, Oregon, Virginia and Arizona. In California, a price per liter increase of 26.2 percent was large enough to outweigh a 16 percent decline in total liters sold.
More details include:
- 2022 reset the bar for price per liter across all products, with all three alcohol types (wine, cider and mead) extending to a three year high.
- The largest rise in gross cart value per sale was in wine and sparkling, which increased 11.8% to $125.18, driven mainly by an increase in the price per liter.
- Across the wine and sparkling alcohol type, the $20 – $30 category was the most popular product price category, at 33% of all liters sold, up from 31% in 2021.
- Baby Boomers and GenXers increased their share of gross sales overall.
The range of data includes micro to small wine, cider, and mead producers and represents nationwide craft alcohol direct to consumer sales. These are based on actual sales and are not projections or data modeling.
About the Company
Vinoshipper is an end-to-end compliance, tax, and e-commerce platform that gives wineries, distilleries, and other alcohol producers the ability to sell directly to consumers while navigating the complexities of regulatory compliance and tax collection in real time.
Read the entire report here.
For more information, please contact pr@vinoshipper.com, or visit www.vinoshipper.com.
