December 9th – Creative agency Marks has worked with Snoop Dogg and Treasury Wine Estates (TWE) to craft the bottle for a new limited edition red wine to celebrate the legendary rapper’s 51st birthday and his acquisition of Death Row Records earlier this year.
To honour the iconic music label that launched his career, Snoop wanted to create a special product exclusively for his loyal fans. He partnered with TWE, the owner of 19 Crimes that actively collaborates with Snoop of a range of Cali wines.
Marks collaborated on the creation of the bottle, which needed to translate Snoop’s vision into a tangible, high quality design that matched its exclusivity and price point.
With a vision in mind, Marks redrafted the Death Row Records logo to enable silk printing directly onto the glass. The limited edition varietal also includes custom-printed corks that celebrate 18 tracks from Snoop Dogg’s first two albums, released on the DRR record label.
Anthony Swaneveld, Group Creative Director at Marks, said: “The 19 Crimes brand was built on authentic stories of rebellion, much like Snoop Dogg, who embodies these qualities and more. This limited edition brings a collectability and cool factor to a category steeped in traditional and classic designs. The ambition is to offer something exclusive to Snoop’s fan base and give them a unique new offering that celebrates the icon behind the wine and the label.”
The limited-edition Death Row Records wine is available online in the US for $24.99.
