The two Brown Forman brands once again unite to feed kids and families in need
WINDSOR, Calif., November 2, 2022 – Continuing the Friendsgiving tradition, Sonoma-Cutrer and Woodford Reserve today announce a new $50,000 joint donation to No Kid Hungry, a national campaign dedicated to ending childhood hunger. This donation by the Brown-Forman Corporation-owned brands can help provide up to 500,000 meals* to kids facing food insecurity in the United States.
This year, in addition to the brand’s joint donation, Sonoma-Cutrer will be donating 5% of eCommerce sales made on the brand’s website on Giving Tuesday, November 29, to No Kid Hungry, up to $1,000. Sonoma-Cutrer and Woodford Reserve first partnered with No Kid Hungry in July 2018, and have since donated a total of $250,000 to the campaign.
“At both Sonoma-Cutrer and Woodford Reserve, we are committed to supporting the communities we call home, whether in our own neighborhoods or across the country,” said Sonoma-Cutrer Pinot Noir Winemaker Zidanelia Arcidiacono. “It is an honor to work with No Kid Hungry to support their efforts to ensure kids get access to the meals they need.”
No Kid Hungry is a national campaign launched in 2010 by Share Our Strength, a nonprofit organization working to solve the problem of hunger and poverty. In addition to advocacy, research, and policy initiatives, No Kid Hungry works to provide children with free breakfast, lunch, and after-school meals, as well as nutrition programs, to empower families to learn to shop and cook healthier. According to the latest estimates, as many as 9 million children in the United States live in “food insecure” homes.
“The past few years have shown us that when we come together, we can make a difference in the lives of those around us”, said Woodford Reserve Assistant Master Distiller Elizabeth McCall. ”We hope consumers feel confident in their purchase of both Woodford Reserve and Sonoma-Cutrer, knowing that we are giving back to those in need this holiday season, and join us in supporting this great cause.”
“Every kid needs three meals a day to grow up healthy and strong, yet this holiday season and throughout the year, millions are missing out on those meals,” said Diana Hovey Senior Vice President at Share Our Strength, the organization behind the No Kid Hungry campaign. “This holiday season we’re so excited to have Sonoma-Cutrer and Woodford Reserve supporting No Kid Hungry for a fifth straight year. Their continued generosity is helping to ensure kids are getting access to those critical meals.”
Consumers are invited to join Sonoma-Cutrer and Woodford Reserve in donating to No Kid Hungry by visiting NoKidHungry.org.
*$1 can help provide up to 10 meals. No Kid Hungry does not provide individual meals; your donations help support programs that feed kids. Learn more at NoKidHungry.org/OneDollar.
About Sonoma-Cutrer
Sonoma-Cutrer has been crafting wines since 1981 in the esteemed Russian River Valley growing region of Sonoma County, California. Our flagship wine, Russian River Ranches, was built in the on-premise and for over 30 years has dominated the Most Popular Chardonnay Wine & Spirits Annual Restaurant Poll. Our winemaking process, led by a female-driven team, is designed specifically to preserve the highest quality grapes, and the wines are aged in barrels made of specific French oak trees that are selected to fit the winemakers’ needs. Sonoma County is the first wine region in the world to be 99% sustainable. As a leader in this initiative, Sonoma-Cutrer prioritizes protecting the environment in all viticultural and winemaking processes. All Sonoma-Cutrer wines can be purchased at the Sonoma-Cutrer winery, as well as, through the wine club, Club Cutrer. For more information about our wines, how to purchase, or to join Club Cutrer, please visit www.sonomacutrer.com or visit Facebook at www.facebook.com/
About Woodford Reserve
Woodford Reserve, “Presenting Sponsor of the Kentucky Derby,” is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us www.woodfordreserve.com or check us out on Facebook at www.facebook.com/
About No Kid Hungry
No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.
