New Look Honors Leyda Valley’s Cool Coastal Climate
October 17th – Founded in 1998, Viña Leyda, Chile’s most acclaimed coastal winery, announces the launch of a fresh new look for its portfolio that highlights its seaside roots.
Viña Leyda laid the groundwork for what is today known as the Leyda Valley more than two decades ago when the brand planted vineyards only four kilometers from the Pacific Ocean. Originally part of the San Antonio Valley, Leyda realized early on that the maritime influence, differences in soil, and climatic nuances were producing highly distinct wines displaying a clear sense of place. With this understanding, Viña Leyda requested the creation of an official D.O. (Denomination of Origin) for Leyda Valley to recognize its unique terroir. The designation was granted in 2002.
Leyda’s new packaging reflects the Pacific Ocean’s profound influence. “We have thoughtfully refreshed our branding by incorporating several nautical elements that help convey the coastal impact on the personality of our wines. Elements such as illustrations of the vineyards by the sea, the use of blue maritime tones, and the labels’ wavy bottom diecut all help convey the brand’s key cool coastal attributes—purity, freshness, and elegance,” explains Rodrigo Romero, Chief Marketing Officer for the VSPT Wine Group, Viña Leyda’s brand owner. “Further, all the bottles in the portfolio have updated typography to present a more contemporary aesthetic along with a QR code on the back label sharing information on how to make the most of Viña Leyda’s eco-packaging.”
In addition to updated packaging, Leyda has revised the name of their Single Vineyards line to Coastal Vineyards, which better reflects the characteristics that set the brand apart. With this update, Leyda’s four ranges include the following lines: Reserva, Coastal Vineyards, LOT and Specialty.
- LOT: Lot-born single varietal wines, each revealing a characteristic of Leyda’s home. Created from individually identified polygons (small sub-divisions within a plot), LOT is an intimate encounter with the Leyda Valley and includes Sauvignon Blanc, Chardonnay and Pinot Noir.
- Coastal Vineyards: The result of the careful pairing of individual blocks and varietals. These wines are crafted from the finest Leyda plots for each variety, resulting in elegant and complex wines. The Coastal Vineyards line includes Sauvignon Blanc, Sauvignon Gris, Chardonnay, Riesling, Pinot Noir, and Syrah.
- Reserva: This range strives to highlight the identity of each grape, resulting in expressive, direct, fresh and juicy wines. The line includes Sauvignon Blanc, Chardonnay, Pinot Noir, and Syrah.
- Specialty: Created to showcase the latest innovations, the Specialty range reflects Leyda’s passion to continue exploring. Currently this line includes a Rosé Pinot Noir.
Viña Leyda is the pioneering and boutique winery from the Leyda Valley on the west coast of Chile. Positioned 180 meters above sea level between the Andes mountains and Pacific Ocean, Viña Leyda has 163 hectares under vine. The brand is known for its exceptionally fresh, cool, coastal Chilean wines representative of the region and its unique terroir. Lead by Winemaker Viviana Navarrette (named Winemaker of the Year in 2020 by Tim Atkin, MW) and Viticulturalist Tomás Rivera (named Viticulturalist of the Year in 2022 to by Tim Atkin, MW), Viña Leyda is committed to producing the finest coastal cool climate wines in Chile that reflect the full potential of the Leyda Valley through its sense of origin. Learn more about Viña Leyda at https://www.leyda.cl.
