Home Industry News Releases Miller Family Wine Co. Launches Organic, Sustainable Wine Brand

Miller Family Wine Co. Launches Organic, Sustainable Wine Brand


September 29th – Santa Maria, CA – Miller Family Wine Company is pleased to announce the launch of organic wine brand Reciprocity,featuring a collection of wines exclusively sourced from the organic and sustainably-farmed French Camp Vineyard in Paso Robles.

Named for the reciprocal relationship between farmers and the land, Reciprocity offers both Cabernet Sauvignon and Chardonnay, each crafted from 100% organic grapes from the Miller family’s French Camp Vineyard. Located in the celebrated Paso Robles Highlands District AVA, recognized as the highest elevation AVA in Paso Robles, French Camp Vineyard was planted in 1973 by the Millers, who purchased the land in 1969. Today, the 1,500-acre CSWA Certified Sustainable vineyard is home to some of the most expansive CCOF Certified Organic vineyard acreage on the Central Coast.

“Sustainability has always been at the forefront of our farming practices and a commitment to sustainability is a core company and family value, so it was important to us that we create a brand that represents the concepts of organic and sustainable grape growing,” says Nicholas Miller, Chief Sales and Marketing Officer.

“As sustainability and eco-friendliness have largely become consumer expectations, we’ve also seen a significant uptick in consumers’ preference for organic products whenever possible, including in the alcoholic beverage space,” adds Tommy Gaeta, Senior Director of Marketing. “More people are paying attention to not just how a wine tastes, but also how it’s farmed, how it’s made and how the entire process affects the environment in the long run. Not only do Reciprocity wines come from our Certified Organic and Certified Sustainable vineyard, but we also strive to source sustainable and eco-friendly packaging materials as much as possible. Guided by the motto of ‘receive and replenish,’ Reciprocity’s great tasting wines made from organic grapes are truly crafted with the conscious consumer in mind.”

Highlighting the unique expressions of the land, Reciprocity’s first vintage consists of the 2020 Cabernet Sauvignon and 2021 Chardonnay, both single vineyard designated and made with organic grapes from French Camp Vineyard, and each showcasing delectable aromas, bright acidity and a long, enjoyable finish.

Reciprocity wines are approachably priced at less than $20 and will be distributed nationwide starting in October. To purchase directly or to learn more, visit www.reciprocitywine.com.

Miller Family Wine Company

Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national branded wine labels such as Butternut, J. Wilkes, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart and Reciprocity wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.

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