September 22, 2022, Napa, Calif.— C. Mondavi & Family, one of the country’s most iconic wine names, announces the promotion of Pam Novak to Vice President of Marketing, overseeing the entire C. Mondavi & Family portfolio and participating as a member of the Executive Leadership Team.
“Pam has demonstrated throughout her career the ability to speak to all consumer segments while driving brand awareness with the trade and distributors alike. Her appointment to this important role as the Marketing steward of our historic wines, as well as new brands integrating into our portfolio, is exciting,” comments David Brown, CEO of C. Mondavi & Family.
Pam Novak brings more than twenty-four years of industry experience in her new role; seven of those years have been with the C. Mondavi & Family company overseeing the CK Mondavi & Family brand. In addition to growing the C. Mondavi & Family core portfolio with strategic line extensions to continually elevate brand offerings, Novak is responsible for new global brand development for offerings across international consumer regions, as well.
Since joining C. Mondavi & Family, Novak led the company to five straight years of winning the prestigious and coveted Brand Growth Award from the Beverage Information Group, the Packaging Award from Beverage Dynamics, and successfully launching both Flat Top Hills and French Blue.
“I am grateful for the opportunity to steer marketing for one of Napa Valley’s original wine companies, one with an amazing legacy and exciting future,” Novak said. “I’m thrilled to lead the team into a new era with exciting new partnerships and innovation while continuing to honor the traditions and heritage of our iconic flagship wines.”
As Vice President of Marketing, C. Mondavi & Family’s entire portfolio will fall under Novak’s leadership, including Charles Krug, Napa Valley’s culture hub and California’s first tasting room.
About C. Mondavi & Family
C. Mondavi & Family is a St. Helena-based wine company founded in 1943 by Cesare and Rosa Mondavi. Owned and operated by co-proprietors, Marc Mondavi and Peter Mondavi Jr., along with their children, the C. Mondavi & Family portfolio includes Charles Krug Winery, CK Mondavi and Family, Flat Top Hills, French Blue, and West + Wilder. With the third, fourth, and fifth generations at the helm, the family holds 857 acres of Napa Valley land and additional vineyards in Yolo County. For more information, visit www.cmondavifamily.com.