SALINAS, California – September 14, 2022 – Scheid Family Wines and MONARQ Group are pleased to announce their distribution partnership which allows MONARQ to exclusively represent Sunny with a Chance of Flowers, Ryder Estate and District 7 in the Latin American, Mexican and Caribbean markets, as well as USA Duty Free.
A trailblazer in the low alcohol space, Sunny with a Chance of Flowers is made for mindful wine lovers who believe less can be more. Sunny is an innovative zero sugar, low calorie, low alcohol wine that is also certified sustainable, vegan and gluten-free. Using proprietary alcohol reduction techniques which preserve aroma, flavor and mouthfeel, Sunny is 85 calories per 5 fl. ounce serving and 9% alcohol by volume, offering consumers approximately 30% less alcohol and calories than the 13% to 14% ABV of many other wines. Sunny with a Chance of Flowers was recently named a Hot Prospect Brand by IMPACT Magazine, based on U.S. depletions and volume growth in 2021.
In addition to Sunny with a Chance of Flowers, MONARQ will represent Ryder Estate and District 7 from the Scheid Family Wines portfolio. Ryder Estate is a certified sustainable, eco-conscious wine brand in a pro-planet package that allows consumers to “Enjoy the Ryde.” Ryder Estate Rosé has been named a Wine Enthusiast “Best Buy” for each of the past three vintages. District 7 is an estate grown wine from the Monterey, California appellation that is celebrated for its elegant and varietally true taste profile. Certified sustainable and powered by wind, District 7 Chardonnay, Pinot Noir and Cabernet Sauvignon consistently score 90+ points across a variety of consumer and trade publications.
“We are thrilled to begin this relationship with MONARQ and bring our wines to a new audience,” said John Holder, Vice President of Sales of Scheid Family Wines. “We see this partnership as a wonderful opportunity to build and accelerate growth of three important brands in our portfolio.”
Robert de Monchy, founder and Managing Director of MONARQ Group, added, “Like elsewhere, we have identified a growing trend in our region for ‘better for you’ options in the wine category. With this partnership, we are joining forces with a company that meets the consumer demand for healthier and sustainable alternatives. These brands, predominantly Sunny with a Chance of Flowers, but to a large extent also District 7 and Ryder Estate, share these principles at their core. We look forward to our partnership with Scheid Family Wines and bringing these exciting and sustainable brands to our markets.”
About Scheid Family Wines
Scheid Family Wines is a family-owned and operated wine company founded in 1972. Based in Monterey County, California, Scheid is uniquely integrated to bring high-quality estate-grown wines to the marketplace from its sustainably certified vineyards and innovative luxury-level winery. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes its namesake brand Scheid Vineyards, Sunny with a Chance of Flowers, Metz Road, VDR, District 7, Ryder Estate, Stokes’ Ghost, Grandeur, and HOXIE, an artisanal dry wine spritzer. Scheid Family Wines also produces many regionally distributed brands. For more information, please visit www.scheidfamilywines.com.
About MONARQ Group
MONARQ Group was founded in 2006 and is a leading independent regional import, distribution and marketing company, focused on developing distinctive and innovative leading premium alcoholic beverage brands. MONARQ operates in the domestic and duty-free markets of Latin America and the Caribbean as well as USA in duty-free, including the cruise channel. The company is headquartered in Amsterdam with its regional hub office in Miami and locations in Mexico City, St Maarten and Santiago, Chile. For more information, please visit www.monarqgroup.com and follow us on Instagram @monarqgroup.
