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Fresh Vine Wine Continues Retail Growth with Raley’s Grocery Stores

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Fresh Vine Wine Chardonnay and Pinot Noir varietals to be available at Raley’s grocery stores throughout the Western U.S.

MINNEAPOLIS, Aug. 16, 2022) — Fresh Vine Wine, Inc. (NYSE American: VINE), the premier producer of lower carb, lower sugar, and lower calorie premium wines in the United States, today announced that its Fresh Vine Wine Chardonnay varietal will be available on display for sale at the more than 120 Raley’s grocery stores across the western U.S., including Raley’s, Bel Air, Nob Hill Foods, and Raley’s O-N-E Market stores. In addition, Fresh Vine Wine’s Pinot Noir varietal will also be available in the majority of the stores.

“We are proud to partner with Raley’s, helping expand their product offerings providing consumers in the fast-growing health-conscious category our premium wines that offer an affordable luxury without compromising taste,” said Rick Nechio, Interim Chief Executive Officer. “We are extremely pleased that Raley’s has chosen to introduce Fresh Vine Wines’ premium varietals to its loyal customer base. With the addition of Raley’s, Fresh Vine Wine strengthens its retail distribution in the western U.S.”

With the addition of the over 120 Raley’s stores, Fresh Vine Wine has added 2,145 new Points of Distribution (PODs) in the last 90 days for its premium wines, retailing from $14.99 to $24.99. Direct to Consumer marketing efforts continue to strategically support retailer availability.

Raley’s is an independent, family-owned, American grocer, growing stronger and healthier communities for over 85 years. Store operations include 121 stores under four banners: Raley’s, Bel Air Markets, Nob Hill Foods, and Raley’s O-N-E Market in California and Nevada. Raley’s is a division of The Raley’s Companies. More information can be found at raleys.com.

Fresh Vine Wine’s vision is to be the leading “Better For You” brand in this emerging category, capitalizing on the trend toward healthy living that is sweeping the food and beverage industry. Fresh Vine Wine’s strategy is to accelerate growth by amplifying its marketing, expanding its product offerings, and expanding its team. Fresh Vine Wine will continue to position its core brand lineup as an affordable luxury, between $14.99-$24.99.

About Fresh Vine Wine, Inc.

Fresh Vine Wine, Inc. (NYSE American: VINE) is a premier producer of lower carb, lower calorie premium wines in the United States, kicking off a 2022 growth plan following its IPO in mid-December 2021. Fresh Vine Wine’s brand vision is to lead the emerging natural and accessible premium wine category, as health trends continue to accelerate in the US marketplace. The 2020 US wine market was a $69 billion category. Fresh Vine Wine plans to accelerate growth in 2022 by amplifying its marketing, expanding product offerings, and expanding its team. Fresh Vine Wine positions its core brand lineup as an affordable luxury, retailing between $14.99-$24.99. Fresh Vine Wine’s varietals currently include its Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Rosé and Limited Reserve Napa Cabernet. 

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