August 9th – Bodegas Valdemar is excited to announce a new look for their Conde Valdemar portfolio of young wines. The updated packaging reflects the estate’s deep commitment to sustainable farming across the winery’s 300 hectares in Rioja and will launch with the 2021 vintage of the Conde Valdemar Tempranillo, Rosé, and Blanco.
The new Conde Valdemar labels are colorful, lively, and elegant. Each feature one of the many indigenous flowers found growing among the vines in Rioja:
- Conde Valdemar Rosé (SRP, $17.99) features the Malva Sylvestris flower, also known as Common Mallow
- Conde Valdemar Blanco (SRP, $17.99) displays the Melilotus Indicus flower, commonly known as Indian or Yellow Sweet-Clover
- Conde Valdemar Tempranillo (SRP, $17.99) shows the Centaurea Cyanus, commonly known as the cornflower
The type of ground cover emphasized on the new labels helps protect the environment by generating a diversity of colors and aromas through the abundance of flowers that naturally grow in the vineyards. In turn, the flora provides a large volume of pollen and nectar, acting as an alternative and inviting food source for the natural enemies of vine pests.
“These new designs reflect our commitment to biodiversity in the vineyards, one of the most important aspects of our sustainable agenda and a cornerstone of our philosophy as a winery,” commented Ana Martínez Bujanda, Chief Operating Officer and fifth generation of Bodegas Valdemar in Rioja. “We believe that this new presentation for our young Conde Valdemar wines helps communicate this information while remaining true to our Rioja roots.”
The new packaging was designed by Boxwood, the same firm that designed Valdemar Family’s new Walla Walla winery in Washington State, Valdemar Estates. The labels for Conde Valdemar are meant to highlight the bodega’s overall efforts in sustainable farming and vineyard management. Under their biodiversity project, which has been in practice since 2015, the family has implemented:
- The use of organic matter to improve soil fertility
- A system of sexual confusion in the vineyard
- The establishment of floricultural plant covers in the vineyard lanes
- A biodiversity of grape varieties
- The use of non-productive areas without vineyards
- Vegetation reinforcements
- Creation of native woodland: bird nesting boxes, reptile shelters, animal drinking troughs, beehives, insect hotels, and more
- Biological corridors for animals to pass through
About Valdemar Family
The Valdemar Family wine group is comprised of 334 hectares of family-owned vineyards divided between Bodegas Valdemar in Rioja, Spain and Valdemar Estates in Walla Walla, Washington. Owned by the Martínez Bujanda family whose involvement in wine dates to 1889, the estates are managed on both continents by 5th generation siblings Ana and Jesús.
A pioneer in the industry, each generation of Valdemar Family has achieved new milestones throughout the company’s 130-year history. Innovations and firsts include the first white Riojan wine fermented in barrels, launching the first Maturana and White Tempranillo varietal wines.
Valdemar Family origins are in the D.O.Ca. Rioja where Bodegas Valdemar is located. Here, the family produces Conde Valdemar, their highly acclaimed and beloved flagship Rioja brand, which can be found in more than 65 countries. The family also produces several single vineyard and icon wines in the region. Valdemar Estates produces a portfolio of Washington varietals, including Cabernet Sauvignon, Syrah, and Chardonnay. Established in 2019, Valdemar Estates is America’s first completely inclusive and accessible winery as well as the first European winery to have a presence in Washington State.