On 12 July, social networks around the world will promote the versatility of Cava with every meal, every occasion, everywhere in the world.
Vilafranca del Penedès, July 11, 2022—D.O. Cava will once again be celebrating International Cava Day on Tuesday, July 12 with a social media initiative that encourages #cavalovers around the world to post a photograph making a toast with Cava, paired with their favorite dish. The original images should be uploaded to social networks with the hashtags #CAVADAY and #BETTERWITHCAVA.
This initiative “aims to promote the consumption of Cava on a daily basis, anywhere in the world, and not just to celebrate a special occasion,” says Patrícia Correia, Director of Communications at D.O. Cava. Cava International Day is a worldwide celebration of Cava’s unique charm, and its incredible gastronomic versatility.
Through this campaign, D.O. Cava aims to showcase how each bottle of Cava—from the lightest and freshest to the more intense, concentrated examples that result from extended bottle aging on the lees—holds a place for an occasion, a dish, a mood, or a special moment for everyone. Contestants are challenged to pair Cava with their preferred occasion: aperitif, lunch, dinner, or simply enjoying the moment accompanied by a glass of bubbly.
International food and wine influencers will lead the digital campaign to raise awareness of International Cava Day by presenting Cava’s affinity for food pairings with their personal dish of choice. “Followers of D.O. Cava’s social networks will be able to see how top industry communicators pair Cava with different cuisines from around the world,” remarks Correia.
The winner of the social media photo contest will be awarded a gastronomic experience to remember: a tasting menu for two at a Michelin star restaurant—or one of equal caliber—based on the individual’s location.
To participate, contestants must follow the D.O. Cava’s Instagram page, “like” the post announcing the raffle, mention the person with whom they would like to have dinner, and tag @cava.do in their photo post. The winner will be selected by an international panel of esteemed photographer. Entries will be accepted from July 12-17, 2022. Contestants should review the terms and conditions prior to participation; to learn more about the event, visit: cava.wine/en/discover/international-cava-day.
To learn more about Cava, upcoming events and activities, and participating wineries, visit: cava.wine/en. For additional information and media inquiries, please contact Katie Canfield of O’Donnell Lane at 530-720-1138 or katie@odonnell-lane.com.
About D.O. Cava
With more than 70% of international sales, Cava is the Spanish D.O. which exports the most wine: its 349 associated wineries are present in over 100 countries. The D.O. encompasses more than 93,900 acres of vineyards and more than 6,200 winegrowers. Cava is a quality sparkling wine that pairs perfectly with every type of food, and is made using the traditional method, with a strict commitment to origin, land, and sustainability.
- Web: Cava.wine
- Facebook: facebook.com/do.cava
- Instagram: instagram.com/Cava.do
- Twitter: twitter.com/DO_Cava
- YouTube: youtube.com/c/doCava
