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Azur Associates M&A and Business Consultancy Expands to Include Fractional CFO Services with the Addition of Finance Executive Cathy Hazel

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NAPA, CA, July 6, 2022 – Napa Valley-based Azur Associates announced the addition of fractional CFO services to its portfolio of strategic advisory offerings aimed at the fine beverage industry. “In working with a variety of clients over the past several years, we saw a clear need for executive-level financial guidance and support for smaller wineries. I’m pleased that Cathy Hazel has decided to join our team to specialize in these services,” says Azur Associates’ founder Pat DeLong.

Cathy, most recently CFO at Cakebread Cellars, started her 30-year finance career as a CPA with Deloitte and went on to other senior financial and operational roles within the wine industry, including General Manger at Long Meadow Ranch.

Fractional CFOs benefit smaller companies who can add a seasoned veteran to their team at a fraction of the cost of a full-time person. Whether managing a shorter-term project, such as implementing new financial systems, or serving a longer-term advisory role, the fractional CFO can help businesses overcome financial challenges as well as lead projects around long-range planning, budgeting, cost accounting, financing, new business modeling, and more.

“Azur was founded to provide executive-level business advisory via a team with deep operational experience across the key functions of a beverage business, and Cathy brings another level of financial acumen to our model. We thrive on bringing a unique broad-based approach, combining M&A expertise with strategic financial advisory, data and strategic insights, and route-to-market consulting, to help our clients achieve their goals,” comments DeLong.

To learn more about the team and Azur Associates’ services, visit the website at www.azur-associates.com or email [email protected].

About Azur Associates

Azur Associates is a leader in comprehensive fine-beverage advisory, partnering with clients to address their needs and achieve their vision through financial and strategic planning, mergers and acquisitions, business intelligence, and route-to-market plans. With extensive operational experience behind its team of associates, as well as its C-level advisors, Azur Associates brings a broad base of real-world advice and success to their clients. www.azur-associates.com

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