The Yes Way Rosé x Dusen Dusen capsule will include three limited-edition bottles featuring bold and colorful prints.
Los Angeles, CA (June 28, 2022)— Yes Way Rosé, the wine and lifestyle brand that makes one of the most popular French rosés in the country, celebrates the fifth anniversary of their beloved French rosé by collaborating with celebrated Brooklyn-based textile and homeware designer Ellen Van Dusen of Dusen Dusen on limited-edition packaging. A printed bottle design in three playful and collectible color combinations will be available for purchase in select retailers nationwide starting today.
Since launching the brand’s namesake rosé in 2018, Yes Way Rosé Co-Founders Erica Blumenthal and Nikki Huganir have leveraged their longtime friendship, shared passion for rosé, and backgrounds in fashion and design to build a contemporary rosé brand that melds quality and style in an approachable way. Their original release, a Grenache-based Provençal-style rosé made in the south of France and distinguished by its bold logo and pink ombre screw cap, is now the 4th best-selling French rosé in the US. The anniversary artist collaboration marks a full circle moment for the brand as they celebrate the fifth vintage of that bottle with a release that seamlessly bridges wine, art, design and home decor.
“We have always wanted to push the boundaries of what a wine brand could be. Why can’t good wine come in stylish, design-forward packaging? You can have it all,” said Erica Blumenthal + Nikki Huganir. “The limited-edition collaboration with Dusen Dusen, a brand we are obsessed with and that fills our homes, takes the idea to a new level. We think our customers will love celebrating five years of Yes Way Rosé with these vibrant, joy-inducing bottles that can be enjoyed as a vase or objet d’art long after the last sip.”
The limited-edition bottles merge Yes Way Rosé’s more minimalist aesthetic with Dusen’s maximalist prints, creating design objects meant to be shared with friends and family that add a special touch to summer hangs and celebrations. The design contrasts two of Dusen Dusen’s fresh graphic prints: a fractal-inspired grid pattern that has been screen-printed on the glass and two-toned vertical stripes that draw on Dusen Dusen’s hallmark striped towel collection. A collectible and covetable collaboration, the labels are available in three cheerful color combinations.
“I am so excited to partner with Yes Way Rosé as I’m such a fan of their delicious wine and approachable, carefree ethos,” says Dusen. “In designing the limited-edition labels, I was inspired by the color of the rosé and the transparency of the glass. I wanted to bring out the natural color of the wine by contrasting it with a crisp white pattern on the bottle, paired with stripes in the peachy-pink hues iconic to the Yes Way Rosé brand. The playful combination will stand out on store shelves, a dining table, and when upcycled as a vase after it’s consumed.”
The Yes Way Rosé x Dusen Dusen collaboration will be available at select retailers nationwide including Target, Albertson’s, Ralph’s and Hy-vee for $13.99 -$14.99 (depending on retailer) beginning June 29, 2022.
About Yes Way Rosé
Yes Way Rosé was founded by two friends, Erica + Nikki, in 2013 after a revelation that rosé isn’t just a wine, it’s a way of life. What started as an online community for rosé enthusiasts brought to life what was missing from the shelves: a friendly and eye-catching bottle that captures the essence of rosé. In 2018, the first vintage hit shelves and now their refreshingly modern brand of high quality rosés are top-sellers in the country. Yes Way Rosé is the #1 French canned rosé wine, #2 sparkling French rosé and #4 best-selling French rosé in America.
Explore more at www.yeswayrose.com and @yeswayrose.
About Dusen Dusen
Dusen Dusen is a Brooklyn-based textile and home goods line that includes bedding, throws, pillows, towels, and clothing. Founded by Ellen Van Dusen in 2010 originally as a womenswear label, Dusen Dusen develops seasonal collections inspired by fine art, commercial and naïve design, as well as the brain’s reaction to color, movement, and contrast. In 2015, the brand expanded with the launch of Dusen Dusen Home. Known for its bold and original prints, Dusen Dusen has
collaborated with a wide range of celebrated international brands including Uniqlo, Keds, and West Elm, to name a few. Ellen Van Dusen was born and raised in Washington, DC and currently resides in Brooklyn, NY.
Explore more at Dusendusen.com and @dusendusen
