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Fresh Vine Wine Continues Growth of Retail Outlet Strategy


The Fresh Market Grocery Stores Latest Addition to National Distribution of Napa-based Wine

MINNEAPOLIS, June 23, 2022 — Fresh Vine Wine, Inc. (NYSE American: VINE), the premier producer of lower carb, lower sugar, and lower calorie premium wines in the United States, announced today that its Fresh Vine Wine Rosé varietal is available for sale on display at over 100 The Fresh Market grocery stores across Florida, North Carolina, South Carolina, Tennessee, Virginia, Ohio, Illinois, and Massachusetts. Additional markets will be added in July 2022, including Alabama, Arkansas, Georgia, and Oklahoma.

With the addition of The Fresh Market, Fresh Vine Wine has added 2,145 new Points of Distribution (PODs) in the last 90 days for its premium wines, retailing from $14.99 – $22.99.

“The Fresh Market focus on inspiring, fresh food to make every day eating extraordinary is another ideal partner that complements our focus on the rapidly expanding ‘Better for You’ market,” said Rick Nechio, President, Fresh Vine Wine. “We are pleased to have The Fresh Market offer our premium wines to its customers as another way to offer high-quality products to their health-conscious consumers.”

The Fresh Market is a supermarket chain founded in 1982, with headquarters in Greensboro, North Carolina. The Fresh Market has been recognized in USA Today’s 10 Best Readers’ Choice polls in 2021 and 2022 as the #1 best supermarket in the United States.

About Fresh Vine Wine, Inc.

Fresh Vine Wine, Inc. (NYSE American: VINE) is a premier producer of lower carb, lower calorie premium wines in the United States, kicking off a 2022 growth plan following its IPO in mid-December 2021. Fresh Vine Wine’s brand vision is to lead the emerging natural and accessible premium wine category, as health trends continue to accelerate in the US marketplace. The 2020 US wine market was a $69 billion category. Fresh Vine Wine plans to accelerate growth in 2022 by amplifying its marketing, expanding product offerings, and expanding its team. Fresh Vine Wine positions its core brand lineup as an affordable luxury, retailing between $14.99-$22.99. Fresh Vine Wine’s varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir, and Rosé. 

About The Fresh Market

Since 1982, The Fresh Market, Inc. has helped guests make everyday eating extraordinary with time-saving meal solutions, unique ingredients and delicious food for any occasion. From fresh produce and exceptional meat and seafood, to signature baked goods and thousands of organic options, this specialty grocery retailer has something to please every palate. The Fresh Market currently operates 159 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter and Pinterest.

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