Santa Rosa, CA – (June 21, 2022) – Balletto Vineyards, a family-owned, estate winery in Sonoma County, is proud to add Michael Longerbeam to its team. Michael joins as Direct to Consumer (DTC) Manager and brings a wealth of experience to the position, providing leadership in a full spectrum of marketing programs.
“We are thrilled to have Michael join Balletto Vineyards. He brings a wealth of knowledge and experience to our Direct to Consumer Department and the growth potential is endless. Our DTC program is such a vital part of our business and we look forward to introducing more wine lovers to Balletto”, says John Balletto, President & Founder of Balletto Vineyards.
Prior to joining Balletto’s team, Michael was with Dry Creek Vineyard as their Direct to Consumer Manager and also held a position as Direct Marketing Manager with Treasury Wine Estates.
Michael Longerbeam notes, “Balletto is already in a fantastic position to take advantage of Direct to Consumer programs. Their 100% estate grown wines and loyal customers are big advantages. I’m thrilled to join the team to further optimize and grow the crucial DTC business.”
About Balletto Vineyards
With a focus on single vineyard Pinot Noir and Chardonnay, Balletto Vineyards is an estate winery in the famed Russian River Valley appellation of Sonoma County, California. Owned and operated by the Balletto family, Balletto Vineyards delivers expressive wines meant to be enjoyed with family and friends. Owner John Balletto and his wife, Terri, started in the vegetable farming business, growing into the largest vegetable farm in Northern California. Seeing a bright future for wine grape growing in Russian River Valley, John and Terri transitioned to grape growing in 1995. In 2001, they created the first vintage of Balletto Vineyards estate wine from Russian River Valley and as of 2022, they are proud to say they are fully solar powered in all operations.