(St. Helena, Calif.—May 16, 2022) – TOR Napa Valley, founded in 2001 by Napa icon Tor Kenward and his wife Susan, today announced that the winery has partnered with Scale Wine Group to increase TOR’s visibility in national and international markets. Effective immediately, Scale will be responsible for managing and overseeing all sales to the trade in all 50 states and abroad. Scale is already working closely with most of the current distributors representing TOR in key markets.
“TOR is focused on single vineyard, small production wines. Each year a tiny amount goes out to the big world of distribution,” shared Tor Kenward. “After 45 years as a Napa Valley vintner, I have learned how vital it is that each bottle sold is curated to find a home where it is fully appreciated. Scale is a team of rock stars who know exactly where each bottle goes. I can focus on making world class wines and know they will find good homes with Scale. Priceless.”
Desmond Echavarrie, MS commented “I have admired TOR Wines for many years, first as a sommelier at The French Laundry, then later as the Director of Sales for Realm Cellars. We often conducted peer Cabernet tastings blind, and TOR was always a standout. Many times, it was my very favorite. I have been fortunate to get to know Tor and Susan over the years, and their generosity and equanimity are attributes that authentically shine through in the ethos of their wine brand. They are exactly the type of vintners I had in mind when I started Scale in 2016.”
ABOUT SCALE WINE GROUP
Scale Wine Group represents dynamic family-owned wine brands in the wholesale market. We have developed a strong network of distributor partners and sommelier supporters throughout the country and abroad. Scale has developed an approach to wholesale which focuses on building connections between respected winemakers and tastemakers in the market. We believe the wine business is principally a people business. Our mission is to represent the best winemakers and vintners sharing their wines with top restaurants and independent retailers.
ABOUT TOR NAPA VALLEY
Tor Kenward is a winemaking icon, having spent the last 45 years on the front lines as a Napa Valley vintner. In 2001 he and his wife Susan founded TOR Napa Valley to focus on small production, single-vineyard wines from esteemed vineyard sites including Beckstoffer To Kalon, Dr. Crane, Vine Hill Ranch, Melanson, Tierra Roja, and Hyde. TOR also produces three “magical” cuvées: Black Magic, Pure Magic Beckstoffer To Kalon and Pure Magic Vine Hill Ranch.