Home Industry News Releases JaM Cellars Announces Sixth Year Presenting Sponsorship of BottleRock Napa Valley

JaM Cellars Announces Sixth Year Presenting Sponsorship of BottleRock Napa Valley


Napa, CA (May 16, 2022) – JaM Cellars, makers of easy-to-love wines including Butter Chardonnay—one of the most popular chardonnays in the U.S.—announces its return as Presenting Sponsor of BottleRock Napa Valley for the sixth year. BottleRock has become known for world-class food and wine within the setting of a world-class music festival. This year’s event will once again take place over Memorial Day weekend in downtown Napa, CA, after being rescheduled to Labor Day weekend last year. This year’s headlining artists on the JaM Cellars main stage feature Metallica, P!nk and Twenty One Pilots, with additional performances throughout the weekend from renowned artists including Luke Combs, The Black Crowes, Kygo, and more.

“In our six years as Presenting Sponsor, BottleRock has hosted iconic artists including Foo Fighters, Bruno Mars, The Killers, Red Hot Chili Peppers, Tom Petty & The Heartbreakers and many, many other world-class bands on the JaM Cellars stage. Our wines Butter Chardonnay and JaM Cabernet have been poured alongside gourmet foods, celebrity chefs and talented musicians. Plus, we’ve brought festival-goers closer to the music at our acoustic lounge and stage the JaMPad, which is a crowd favorite,” said John Truchard, Founder and CEO of JaM Cellars. “Our commitment to music, hospitality and memorable experiences as a backdrop for our easy-to-love wines works so well at BottleRock, and the festival has become one of the most important weekends in the JaM Cellars calendar. We’re very glad to be back on Memorial Day weekend this year so that BottleRockers can enjoy our wines as their first sip of summer once again.”

As Presenting Sponsor, JaM Cellars offers festival-goers the chance to sip, savor, and enjoy their full line-up of easy-to-love wines. Butter Chardonnay and JaM Cabernet can be found throughout the festival grounds at every bar concession, and Toast Sparkling and Sugar Sweet White are exclusively available at the JaM Cellars’ JaMPad acoustic stage and lounge. For the first time ever, BottleRock attendees will also have the chance to sip on the newest additions to the Butter lineup, Butter Cab and Butter Bubbles, exclusively available in the JaM Cellars Butter Cab-ana —a rock-star photo booth experience also new for this year. 

In addition to enjoying headliners at the JaM Cellars main stage, attendees will have the opportunity to sip and JaM at two activations this year hosted by JaM Cellars. The JaMPad, the festival’s fifth stage located to the north of the JaM Cellars main stage green, is the place to be in GA to get up close and personal with your favorite musicians. All weekend long JaM Cellars will host unplugged artist JaMSessions with special guest Jana Sutter, an iHeartRadio host and music director. This year’s JaMPad JaMSessions include Tai Verdes (acoustic set), Marc E. Bassy, Michael Franti and more. 

The full JaMPad Lineup is outlined below:

Friday, May 27

  • Dorothy 
  • The Alive
  • William Prince

Saturday, May 28

  • Marc E. Bassy 
  • The Suffers
  • Jordy
  • Ron Artis II 
  • Chelsea Effect

Sunday, May 29

  • Michael Franti
  • Tai Verdes (Acoustic Set) 
  • Jake Wesley Rogers
  • Wild Rivers
  • Allison Ponthier

New this year, JaM Cellars will also host the Butter Cab-ana, located in GA overlooking the Verizon Stage. Try new Butter Cab and Butter Bubbles while taking rock-star selfies. The best part: at 5 p.m. daily, the Butter Cab-ana will host a live meet and greet with an upcoming artist. Follow @JaMCellars on Facebook and Instagram to find out who you can hang out with that day and to sign up. 

Second-generation Napa Valley vintners John and Michele Truchard are the “J” and “M” in JaM Cellars. After almost a decade crafting ultra-premium wines in the Napa Valley, they decided to make easy-to-love wines that are simple and approachable for every-day celebrations as well as special occasions. JaM Cellars wines are part of the John Anthony Family of Wines portfolio, which also includes John Anthony Vineyards, Serial Wines, Weather Wines and Wishlist Wines. 

To learn more about JaM Cellars’ Presenting Sponsorship of BottleRock Napa Valley and the full JaMPad lineup, please visit JaMCellars.com.

About JaM Cellars

JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele (the “J“ and “M“ in JaM), the JaM Cellars portfolio features Butter by JaM Cellars—including Butter Chardonnay, Butter Cab, and Butter Bubbles—along with JaM Cabernet, Toast Sparkling, and Sugar Sweet White. All these wines are rich, bold, luscious and live up to their names. Butter Chardonnay melts in your mouth, JaM Cabernet is berry-licious, Butter Cab is silky smooth, Toast Sparkling is a juicy celebration, Butter Bubbles is a bright and creamy bubbly, and Sugar Sweet White plants just a kiss of sweetness. These wines are meant to be enjoyed anytime—whether it’s a special occasion, an any-day celebration, during BottleRock Napa Valley presented by JaM Cellars, at the JaM Cellars wine and music studio, or at the JaM Cellars Ballroom in downtown Napa. Even easier to love, Butter is also available in fun, grab-and-go, single-serve 250ml ButterCans—each about a glass and a half, also available in a 4-pack. Check out JaM Cellars on Facebook and Instagram @JaMCellars #JaMCellars or JaMCellars.com

About BottleRock Napa Valley

BottleRock Napa Valley features the world’s top musicians on six music stages including the JaMPad and VIP Acoustic stage, along with the infamous BottleRock Culinary Stage showcasing one-of-a-kind culinary and celebrity mashups. Master Sommeliers, celebrity chefs and dozens of the region’s finest vintners, restaurateurs and brewers rub shoulders with guests in an intimate setting. BottleRock Napa Valley offers the best in wine, food and craft brews to complement the music and create an authentic wine country experience for festival guests. To keep up to date on festival ticket availability and additional details, please visit www.bottlerocknapavalley.com and sign up to receive email notifications. Join the conversation on Facebook and follow us on Twitter (@BottleRockNapa, #BottleRock) Instagram (@BottleRockNapa, #BottleRock) and Tik Tok (@BottleRockNapa).

About Latitude 38 Entertainment

Latitude 38 Entertainment produces premium events featuring live music, food and wine throughout California including BottleRock Napa Valley.

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