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Demeine Estates SVP of Global Sales Leila Pearson Announces Appointment of Vice Presidents John Vidal and Scott Leverenz to Senior Leadership Team

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Leila Pearson: Senior Vice President of Sales

Napa Valley, CA (April 12, 2022) – Demeine Estates is excited to announce the promotion of John Vidal and Scott Leverenz to the roles of Vice President of Sales, West and Vice President of Sales, East respectively. Vidal and Leverenz have been integral to the company’s leadership and growth over the last 18 months. Both began representing the core portfolio of Lawrence Wine Estates historic Napa Valley properties to the wholesale market, including Heitz Cellar, Stony Hill Vineyard, and Burgess, and have taken on additional launches Brendel and Ink Grade, as well as import properties Champagne Legras & Haas and Domaine de Montille. Vidal and Leverenz report to Senior Vice President of Sales, Leila Pearson.

“This new chapter presents an exciting opportunity as we continue to define ourselves and look towards new additions in every facet of our business,” says Pearson. “Scott and John have already shown themselves to be invaluable leaders in an ever-changing market, and we this opportunity will generate continued success with this new structure.”

John Vidal: Vice President of Sales, West

Vidal brings over 20 years of experience in fine wine to his role, having represented suppliers including Vineyard Brands, Vintus Wines, and European Wine Cellars during his time with Regal Wine Company, and worked for Wilson Daniels. He holds his WSET III, Advanced and has passed the entrance exam for the Court of Master Sommeliers. His proven success in Demeine Estates’ home state of California and the surrounding region in his previous role of Sales Director, West has grown and enhanced the reach and perception of Demeine Estates’ portfolio of luxury wines, as well as brought his growing team together.

“I am thrilled to be a part of the Demeine Estates team from the ground up,” says Vidal. “Demeine Estates has positioned itself as a new player in the fine wine world. It is an exciting time for us and I look forward to being part of the vision of the Lawrence Family, Carlton McCoy and Philana Bouvier.”

Leverenz also brings over two decades of experience in restaurants, sales, marketing and distribution to Demeine Estates. He is a certified Sommelier and has developed his knowledge of the Northeast market with Kobrand, Constellation and Albert Bichot in his previous role as Sales Director, East. His leadership has built Demeine Estates’ presence in the market as the portfolio of wines has expanded.

Scott Leveranz: Vice President of Sales, East

“I’m excited to continue working with this talented and exceptionally dynamic team,” says Leverenz. “It’s truly remarkable what Demeine Estates has accomplished over the last 18 months, executing on the strategic visions of Lawrence Wine Estates and quickly developing a robust portfolio of agency and import brands, all the while navigating the complexities of a strained global supply chain. I’m honored to take on the challenge of this expanded role and look forward to a prosperous future.”

About Demeine Estates

Demeine Estates is a family-owned importer and marketer of the world’s finest wines based in the heart of Napa Valley, California.  A leader in luxury wines in the U.S., Demeine Estates sets the standard in exceptional marketing, fine wine sales, and distribution services. Founded by The Lawrence family and Carlton McCoy Jr., and led by President Philana Bouvier, Demeine Estates curated portfolio also consists of both premium family-owned domestic and international producers who represent exceptional wines anchored by quality viticulture. For more information visit www.demeineestates.com

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