Home Industry News Releases Serial Wines Tasting Lounge Opens in Downtown Paso Robles

Serial Wines Tasting Lounge Opens in Downtown Paso Robles


Serial Wines, a part of the John Anthony Family of Wines portfolio, offers exceptional quality wines from the diverse Paso Robles region  

Paso Robles, CA (March 15, 2022) – John Anthony Family of Wines announces the opening of the Serial Wines Tasting Lounge in downtown Paso Robles’ historic Odd Fellow Building. A destination for high-quality wines representative of Paso Robles’ diverse terroir, the Tasting Lounge will bring together the region’s best growers and the John Anthony Family of Wines’ passion and expertise for an experience unlike any other available in the area. 

“The opening of the Serial Wines Tasting Lounge is the culmination of years of winemaking experience, our longtime relationships with the best growers in the area, and our winemaking team’s roots in and knowledge of the Paso Robles region,” said John Anthony Truchard, Founder and CEO of John Anthony Family of Wines. “Having produced wines under the Serial label for more than five years, we’re thrilled to finally bring the unique Serial Wines experience to guests in person in downtown Paso Robles, an area that is experiencing a rapid and exciting revitalization.” 

Inspired by the diverse Paso Robles growing region and its potential to produce exceptional quality wines, Truchard first conceived of Serial Wines in 2015 in partnership with Executive Winemaker Jeff Kandarian, a Paso Robles native with a deep understanding of terroir of the area. Serial Wines debuted its first wine, a Serial Red Blend in 2015. Sourcing from meticulously-farmed estates, Serial showcases rich and opulent varietal-specific wines, nuanced blends, AVA designates, and single-vineyard releases from throughout the region, ranging from the San Miguel AVA to the Santa Lucia Highlands. Until now, Serial has only been available for purchase online. Serial Wines is part of the John Anthony Family of Wines portfolio, which also includes John Anthony Vineyards, JaM Cellars, and Weather Wines. 

The Serial Wines Tasting Lounge will feature two distinct tasting options priced at $30 and $45 each. The first tasting highlights the Paso Robles AVA and features five wines including a 2020 Serial Paso Robles Rosé, a 2017 Serial Paso Robles Cabernet Sauvignon, and a 2018 Serial Highlands District Red Blend. The second tasting highlights Paso Robles districts and single vineyards, and features six wines including a 2020 Serial Adelaida District Grenache Blanc, a 2019 Serial Willow Creek District Syrah, and a 2019 Serial Adelaida District Cabernet Sauvignon. The tasting lounge will also offer wines by the bottle and the glass, and a charcuterie and cheese plate to pair with tastings. 

The Tasting Lounge was designed by acclaimed craftsman Richard Von Saal, who has designed notable wine country destinations including JaM Cellars in downtown Napa, the Prisoner Wine Company in St. Helena, and Ghost Block Estate in Oakville. The 2400 square foot space seats 65, offers a private tasting room for special events, and features reclaimed materials, industrial finishes, and prints of the original artwork that adorns many Serial bottles. 

The Serial Tasting Lounge is located at 1226 Park Street, Paso Robles, CA 93446. Upon opening, hours of operation will be Sunday through Wednesday, from 10 a.m. to 8 p.m., and Thursday through Saturday, from 10 a.m. to 10 p.m. Reservations are recommended, and can be made by calling 805-296-3377 or by visiting www.serialwines.com/visit

About Serial Wines

Serial Wines is a series of wines sourced from the diverse Paso Robles AVA and its 11 Districts, conceived in 2015 by Vintner, John Anthony Truchard and produced by Winemaker, Jeff Kandarian—a Paso Robles native with a deep understanding of its terroir. Working with like-minded, meticulous winegrowers, the Serial Wines collection includes: varietal-specific, nuanced blends, AVA-designate, and single-vineyard releases which express the best of the region. Part of the John Anthony Family of Wines portfolio, Serial Wines is available at fine wine retailers. An extended selection of limited releases can be purchased online through the winery at SerialWines.com and at the stunning new Serial Wines Tasting Lounge within the Historic Odd Fellows Building in downtown Paso Robles. 

About John Anthony Family of Wines 

John Anthony Family of Wines includes John Anthony Vineyards, Serial Wines, Weather, and JaM Cellars. John Anthony Vineyards produces exclusive wines created from small vineyard sites in Oak Knoll District, Carneros, and Coombsville regions, all available in the winery’s downtown Napa tasting lounge. Serial Wines is a collection of  wines from Paso Robles and beyond—lush, and vibrant, sourced from exceptional vineyards—this largely undiscovered and exciting wine region. Weather is a curated collection of Burgundian varietal wines grown in their most-perfect California microclimates and highlighting the dynamic relationship between vines, terroir, and the elements. JaM Cellars was founded in 2009 in response to the downturn in the economy and experienced triple-digit growth in its early years by offering wines made in the tradition of great California winemaking at accessible sub $20 price points. Today Butter Chardonnay from JaM Cellars is the #2 selling chardonnay above $12 in the U.S. (source: Nielsen scan data 2021).

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