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Gloria Ferrer Announces New Management Team & Appointments


(March 8, 2022) — Gloria Ferrer is pleased to announce the appointment of a new management team that will continue to lead Sonoma California’s premiere sparkling winery.

A new era has begun at Gloria Ferrer with the return of celebrated winemaker, Harry Hansen as Senior Vice President of Winegrowing & Winemaking. Harry is welcomed back to the vineyards that launched his winemaking career over 30 years ago. Following his initial role as Assistant Winemaker, Hansen took on the role as Head Winemaker for Edna Valley and Sterling Vineyards. As SVP of Winemaking & Winegrowing, Harry will oversee the production of Gloria Ferrer’s high quality sparkling wine portfolio, develop new wines and contribute to the expansion of new visitor and virtual experiences.

Melanie Schafer has been promoted to Vice President of Direct to Consumer and Marketing. Since joining in 2020, Schafer has overseen DTC Operations and implemented new hospitality and culinary programs. These virtual and in-person experiences include the Chef’s Table Series, the reintroduction of winemaker dinners, and more.

In addition, Gloria Ferrer has appointed Miquel Salarich as Vice President of Operations. Miquel brings over 20 years of experience working with a number of international brands to Gloria Ferrer. In his new role, Salarich will work closely with Hansen, Schafer and the Gloria Ferrer team on strategic development, supply chain & logistics management and oversee the winery facilities.

“We are incredibly excited to welcome our new management team at Gloria Ferrer,” says Andreas Brokemper, Co-CEO of Gloria Ferrer. “We look forward to working with this passionate team to set the benchmark of California sparkling wines for generations to come”. Pedro Ferrer, Co-CEO of Gloria Ferrer adds “Harry’s passion for producing quality wines is unparalleled. His enthusiasm for winemaking will inspire our team to deliver exceptional experiences while cementing Gloria Ferrer as a California sparkling icon.”

About Gloria Ferrer

A pioneering history has made Gloria Ferrer Caves & Vineyards a leader in California sparkling wine for over 30 years.  Founded in 1986 in Sonoma, California by the Ferrer family of Spain, Gloria Ferrer combines the best of sparkling winegrowing history with the bounty of the Carneros winegrowing region using time-honored traditional method winemaking and centuries-old sustainability practices.

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