28 February – As every year, this auction is an opportunity for the Hospices de Nuits-Saint-Georges to support a charity by donating the profits from the auction of one pièce of wine known as the “charity pièce”. This year, for the first time in its history, the Hospices de Nuits-Saint-Georges is offering up for auction an unprecedented and outstanding lot – a Nuits-Saint-Georges Premier cru made from a blend of the estate’s nine premier crus. In creating this new cuvée, the Hospices de Nuits-Saint-Georges sought to express all the character of the Nuits-Saint-Georges appellation while also emphasizing the personality of the 2021 vintage.
And the estate is inviting a wide audience to join in this charity event: individuals will be able to acquire a bottle of this charity piece. Each subscription of €150 per bottle will boost the total price of the charity “piece”, the proceeds of which will go the association APF France Handicap that provides support for the disabled in accessing new technology and the digital world.
About VITABELLA
Founded in 2003, VitaBella is a Marketing and Communication Strategy Consultancy firm for Luxury brands and prestigious international Wine estates. Leveraging on a long experience and a recognized know-how, it helps brands to define and set up a new successful approach to develop their image on an international level.
