Home Industry News Releases Swig Partners Launches—A New Brokerage Service Connecting Wineries to Import and Distribution Partners 

Swig Partners Launches—A New Brokerage Service Connecting Wineries to Import and Distribution Partners 


17 February – The official launch of SWIG Partners comes after 9 months of active operations between Erik Segelbaum and  Amy Troutmiller, through their individual businesses SOMLYAY and Common Fuel Consulting

SWIG stands for Strategic Wholesale & Import Growth. They match wineries and other alcoholic beverage  producers with import and distribution partners in the United States. Included in their services are strategy  creation and advising on compliance and import laws and regulations. 

Says Segelbaum, “Amy and I were regularly receiving these specific requests. Given Amy’s supply side  expertise, our combined efforts amplify our efficacy in providing this much needed service.” 

“Erik is incredibly respected, well connected, and one of the best educators and sommeliers I know. I happen  to have deep understanding and experience in the import and wholesale side of the business. Together, we  were best poised to serve our clients needs” added Troutmiller. 

Advanced Sommelier and Certified Specialist of Wine Alexandra Cherniavsky manages their endeavor. Her  body of work has landed her on Wine Enthusiast’s “100 Best Wine Restaurants in America” and StarChefs  “Rising Star Sommelier” lists. 

SWIG Partners’ website provides a trade portal where importers and wholesalers can request access to their growing list of brands seeking representation. It has been increasingly more difficult for producers to connect  with import and distribution partners. The SWIG Partners team utilizes their extensive relationships and  expertise to provide this vital service. Unlike traditional brokers or commercial agents, SWIG does not charge  ongoing fees or commission. They prioritize the long-term financial success of their clients. 

Says Troutmiller, “We know that once a producer opens a market, they need control over how to use their  profits. They can invest in sales and marketing or see more in their bottom line. Our job is to make the match  and get them started. Not just anywhere or with anyone, but with companies we handpick knowing that their  brand is a great fit.” 

SWIG Partners is accepting new brands seeking facilitation. Importers and distributors may also contact the  SWIG Partners team to discuss categories and opportunities for procurement. If you are seeking new import  or wholesale relationships, email [email protected] 

About SWIG Partners

SWIG, a concept appropriate acronym, stands for Strategic Wholesale & Import  Growth. The new company serves the needed purpose of matchmaking wineries (and other alcoholic  beverage producers) to import and distribution partners in the United States. Additional services include  advising clients on strategy development and navigating the complexities of state and federal compliance and  import laws and regulations. Founded by Amy Troutmiller and Erik Segelbaum, two industry veterans, SWIG’s  collective experience is ready to make the next match. Please visit www.swigpartners.com for more  information and follow @swigpartners on Instagram.

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