(February 17, 2022; Los Angeles, Calif.)—Katherine Jarvis, founder and president of Los Angeles-based Jarvis Communications, is pleased to announce that her firm has been selected as the U.S. public relations agency of record for the world’s top selling Argentinian wine brand, Bodega Trivento.
Founded in 1996, Trivento (meaning three winds in Spanish) is a leading purveyor of Malbec from some of the most sought-after vineyards in Mendoza, including the iconic Eolo Vineyard in Luján de Cuyo that has seen nearly 110 harvests. Since its founding, Trivento has sourced from select sites in Luján de Cuyo and Valle de Uco, offering one of the best quality-to-value ratios of Argentinian wines available. Imported to the U.S. by Fetzer Vineyards, Trivento was named the world’s top selling Argentinian wine brand following a 2020 report from global consulting firm IWSR Drinks Market Analysis.
Trivento gained global momentum through strategic investments in infrastructure, technology and vineyards, as well as enhanced sustainability initiatives and consumer-relevant green credentials such as Trivento’s recent B Corp Certification. Under a talented team of winemakers including Germán di Cesare, Magdalenda Viani and Maximiliano Ortiz, Trivento wines have been a leading force behind quality Argentinian Malbec.
“We are thrilled to welcome Trivento to our portfolio,” says Jarvis. “Trivento has been at the forefront of winemaking innovation and technology in Argentina and is a leader in its category not only for high-quality wine, but also for social and environmental impact, qualities our team admires greatly in today’s landscape. We are looking forward to bringing more attention to the unique intricacies of the Malbec wines created at Trivento and the incredible spirit of innovation that drives this team.”
About Bodega Trivento
Rooted in the energy of Argentina’s passion for wine, Trivento—meaning three winds in Spanish— is synonymous with expressive, terroir‐driven Malbec that paints a vivid portrait of Mendoza’s high‐altitude vineyards in the foothills of the Andes Mountains. The character and quality of each wine is guided by the spirited vision of Chief Winemaker Germán di Cesare, who honors the varied soils, mountain snowmelt and powerful winds that shape Mendoza’s vines.
Three distinct Trivento collections highlight the unique characteristics of two coveted sub‐regions in Mendoza, Luján de Cuyo and Uco Valley: Eolo, a limited-production single‐vineyard luxury Malbec from century‐old vines; Golden Reserve, a passionate expression of treasured and historic Malbec vines; and Reserve, a beloved collection crafted predominantly from estate vines that includes the ascendant Maximum Red Blend and the #3 best‐selling Malbec in the U.S. Founded in 1996 and today a Certified B Corporation, Trivento welcomes visitors to experience the wine and culture of Mendoza at Bodega Trivento in Maipú or through a virtual tour of the winery’s modern art space, vineyards and barrel room.
For more information on Bodega Trivento, please visit www.trivento.com.
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About Jarvis Communications
Founded in 2005, Jarvis Communications, Inc. creates and manages strategic public relations programs for companies, people and brands in the wine, spirits, restaurant and travel industries. Located in Los Angeles, the 10-person company’s vast network of media relationships spans from trade and consumer wine to food, entertainment, travel, business and lifestyle. Through proactive work with both media and trade, Jarvis’ clients are consistently featured in local, regional and national media, and across digital platforms with bloggers, influencers and more. The original company motto has stood the test of time: “We love what we do. We believe that good wine, food and travel make life better. Our mission is to spread the word.” The company currently represents clients in Napa, Sonoma, Santa Barbara, Oregon, Washington, Argentina and Italy.
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