Newest portfolio addition focuses on better-for-you wine to support the rapidly growing lo-/no-alcohol category
NEW YORK (February 15, 2022) – Ventessa by Mezzacorona – a new wine brand created for those seeking a naturally low-calorie wine option – today announced a lineup of two low-calorie, low-alcohol wines. The brand, created by leading Italian wine producer, Mezzacorona, includes two expressions: Ventessa Pinot Grigio and Ventessa Pinot Grigio Rosé. Each expression is only 90 calories/5 oz. serving, gluten-free with no additives or additional sugars.
“Consumer drinking patterns show that the lo-/no-alcohol category is here to stay. Wine drinkers are in search of less alcohol in their beverages without sacrificing flavor,” said Barbara Dara, Global Marketing Manager for Gruppo Mezzacorona. “Ventessa by Mezzacorona answers the desire for consumers to feel better about their wine-buying habits while enjoying a masterfully crafted Italian wine. Pinot Grigio found its ideal home in Trentino, and we are excited to bring these expressions to those searching for a phenomenal low-calorie, low-alcohol wine option to shelves across the country.”
Each Ventessa expression is 100% Pinot Grigio and produced without chemical alteration for a profile that exceeds what is expected from better-for-you wine options. The Ventessa Pinot Grigio boasts a youthful aromatic profile of flowers and fruit, ranging from lily of the valley and broom flowers to melon and white peach. The Ventessa Pinot Grigio Rose reveals a very fresh and elegant aromatic profile characterized by aromas of red and citrus fruits, such as pink grapefruit and delicate floral notes.
The Pinot Grigio used to create Ventessa is grown along the Adige Valley in areas which are facing North, characterized by loose, loamy soils with slow accumulation of sugars. This allowed Mezzacorona winemakers to naturally create a modern style, with a low alcohol potential and yet with the same aromatic characteristics that have made this one of the most authentic and genuine expressions of mountain Pinot Grigio. The grapes are immediately crushed and undergo a very short, cold maceration in the press. After being softly pressed, the musts go through an eight-day fermentation process. The wines are kept on the yeast in steel tanks.
The Ventessa by Mezzacorona wines are available now at wine retailers in selected markets. Ventessa joins Mezzacorona’s portfolio of 750mL bottled wines, which includes single varietal whites and reds, Mezzacorona Rosé and Mezza di Mezzacorona Brut and Rosé sparkling wines. All Mezzacorona’s wines are sustainably farmed, hand-harvested, and estate-bottled. Ventessa is imported by Prestige Wine Imports and will be available in selected markets with a suggested retail price of $12.99/750mL bottle. For more information, please visit https://www.ventessa.wine/.
ABOUT MEZZACORONA
Mezzacorona was founded in 1904 as the first organized wine growers’ association to unify and protect grape growers present in northern Italy. Today, thanks to forward-thinking management and an investment in state-of-the-art equipment and techniques, Mezzacorona has evolved into a global wine competitor with an impressive portfolio of internationally recognized brands, including Mezzacorona, Rotari Trentodoc Metodo Classico sparkling wines, and Stemmari wines from Sicily. For more information about Mezzacorona, visit www.mezzacorona.it/en-us. You can also follow the brand on Facebook @Mezzacorona, Twitter @MezzacoronaWine and Instagram @mezzacoronawine.
