Home Industry News Releases Vinovest Launches the First Fine Wine Trading Platform for the Active Investor 

Vinovest Launches the First Fine Wine Trading Platform for the Active Investor 


Outperforming the Dow Jones Industrial Average in 2021, fine wine provides an inflation-resistant alternative investment that diversification-seeking investors should consider for their portfolios 

LOS ANGELES, CA — February 3rd, 2022 — Vinovest, a digital platform democratizing access to the previously exclusive world of fine wine investing, today announces the launch of its trading platform – a first-of-its-kind, self-directed trading app for investment-grade wine. This exchange is the next step toward empowering investors to build, track and analyze their own completely customized and fully-insured fine wine portfolios.  

Accessible via its desktop or mobile app, the Vinovest’s trading platform allows investors to buy or sell individual bottles of investment-grade wine the same way they buy and sell stocks on their brokerage accounts. Removing the barriers to entry for fine wine investing, there are no account minimums and no minimum hold times. From any device, users can make deposits, manage investments, view returns and access detailed information about each wine in their portfolio —and can buy, sell, hold, or even drink their wines, at their discretion. 

“Just like how Robinhood revolutionized the way we buy and sell stocks and crypto, we’re transforming fine wine investing with our new trading platform,” said Anthony Zhang, CEO and Co-Founder at Vinovest. “In addition to our Managed Portfolios for passive investors, we’ve unlocked the fine wine market for investors to take control and diversify their wine portfolios. We believe alternative investments should be accessible for all, and our new platform breaks down the barriers to investing in blue-chip wines from the top-producing regions in the world.” 

Also launching today is Vinovest Collections – curated rare wines selected by Vinovest’s sommelier team, released on Vinovest in limited quantities. These collections are regional wines, such as Bordeaux, Burgundy, Champagne, and other popular regions, that will be released in “drops” on Vinovest. Users will be alerted on Vinovest’s website, social media platforms and via email, about upcoming drops. 

The Vinovest trading platform can be utilized in addition to, or in tandem with, Vinovest Managed Portfolios – a roboadvisor-like account managed by Vinovest’s dedicated portfolio advisors and proprietary artificial intelligence-based algorithm, which makes personalized investment decisions for each user. Now, with both a managed account and a trading account offering, Vinovest has delivered a fine wine investing solution for investors of all kinds. 

Investors should consider fine wine for their portfolios as it is an asset class that has returned 10.6% per year over the last 30 years, outperforming the global equities market during that same time period. Less volatile than commodities, such as gold, while providing a hedge against inflation, fine wine provides an alternative to stocks and bonds, and less volatile than more risk-centric cryptoassets. 

Getting started with Vinovest is as simple as signing up at vinovest.co, downloading its mobile app on the iOS App Store and the Google Play app store, and funding the account with a bank account, credit card, wire transfer, BitPay account or WeChat Pay account. Contact Vinovest by email at [email protected] or by phone at 213-410-4546 with any questions. 

About Vinovest 

Vinovest is a digital platform democratizing access to the world of fine wine investing. Vinovest’s easy-to-use offering combines unparalleled wine expertise with sophisticated investment models to curate wine portfolios based on investors’ risk tolerance and investment time horizons. Investors using Vinovest can build discretionary wine portfolios via the trading platform or with the help of the company’s dedicated portfolio advisors and its proprietary artificial intelligence-based algorithm that searches for personalized buying opportunities for each investor. Vinovest’s platform includes a dedicated solution for institutional investors and wealth managers that provides access to the fine wine market. Tapping into an extensive network of top wineries and trusted fine wine merchants, Vinovest simplifies fine wine investing by sourcing, authenticating, storing and insuring each bottle of wine—which investors are free to enjoy or sell whenever they please. For more information, or to open an account, please visit vinovest.co and make sure to follow along on TwitterLinkedIn and Facebook.   

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