21 January – Celebrated all over the world, the Lunar New Year is one of the most important events for the East Asian community. To mark the occasion, Piper-Heidsieck pays tribute to its shared history with the imperial court of China. When in 1785 in France, Florens-Louis Heidsieck founded the house of the same name and presented its champagne to Queen Marie-Antoinette, she was captivated. The tone was then set in aristocratic circles: 14 royal courts were delighted to serve Piper-Heidsieck champagne between the 18th and 19th centuries, including the imperial court of China. Since 2015, Piper-Heidsieck has been granted a Chinese trademark by the trade department to protect the brand:
Surprisingly translated as ‘snow white’, this interpretation refers to the delicate effervescence that forms when serving a glass of Piper-Heidsieck.
Piper-Heidsieck’s iconic red color has made the brand instantly recognizable all over the world. It also echoes the national color of China. A true icon of Chinese history and a symbol of happiness, good luck and peace, red is also the color of celebration at the
Lunar New Year. Gold, also highly symbolic in the brand’s identity, is equally symbolic in Asia where it is associated with prosperity and grandeur. Piper-Heidsieck is celebrating the Year of the Tiger, clearly portrayed on each side of the box. Strong emblems of East Asian culture are as well represented: cherry trees in blossom and the peacock, esteemed for its beauty and dignity. With this limited-edition gift box, Piper-Heidsieck is committed to the spirit of celebration and sharing with the East Asian community in France and around the world.
ABOUT CUVÉE BRUT
Cuvée Brut is an emblematic multi-vintage champagne, crafted from a blend of more than 100 crus sourced from 3 grape varieties of Champagne. Piper-Heidsieck Cuvée Brut boasts a fresh, elegant and harmonious profile. Its nose offers delicate notes of pear, white peach, citrus and orange blossom. The palate also reveals aromas of toasted bread, fresh almonds and mint.