19 January – EPERNAY, France – The Comité Interprofessionnel du Vin de Champagne today announced that total shipments of Champagne in 2021 rose to 322 million bottles in 2021, an increase of 32 percent over 2020. The market in France was up by 25 percent at nearly 142 million bottles, a return to 2019 levels. Exports continued to rise as well to a new record of 180 million bottles globally.
“This recovery is a welcome surprise for the people of Champagne after a troubled 2020 (with figures down by 18 percent), which was driven by the closure of main points of consumption such as bars and restaurants and the shortage of celebratory events across the world,” said Maxime Toubart, president of the Syndicat Général des Vignerons and co-president of the Comité Champagne.
With limited tourism and live events due to the COVID-19 pandemic, home consumption of Champagne appears to have increased. Consumers have chosen to entertain themselves at home, compensating for the generally gloomy mood with new moments of celebration and sharing.
Uncertainty about the duration of the pandemic led the wine trade to reduce stocks in 2020. However, in 2021 they reversed that trend, with the acceleration in consumer demand since April. Problems linked to logistics and transport disruptions also factored into the 2021 figures.
Jean-Marie Barillère, president of the Union des Maisons de Champagne and co-president of the Comité Champagne, said, “Thanks to exports and the consumer’s devotion to fine cuvees, Champagne will reach a record turnover of more than 5.5 billion Euros*.” However, he noted, “The average shipments in 2020-2021, at 280 million bottles and 4.9 billion Euros, remains under the pre-pandemic levels (300 million bottles, 5 billion Euros in 2019).”
Afflicted by the health crisis in 2020 and challenging climatic conditions in 2021, the Champagne region hopes 2022 will pave the way for a new cycle of growth.
*provisional figure to be confirmed
The Champagne Bureau, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne, a trade association which represents the grape growers and houses of Champagne, France. The Bureau works to educate American consumers about the uniqueness of the wines of Champagne and expand their understanding of the need to protect the Champagne name. For more information, visit us online at www.champagne.us.