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Afternoon Brief, December 23rd

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THURSDAY, DECEMBER 23
TRENDING STORY
 
Wine and RTD Wine Cocktail Purchases Expected to Be Higher for 2021 Holiday Season
The last two months of the year are traditionally a season of increased sales for wine and total alcohol in general, as consumers rush to purchase holiday beverages. For 2021, it is predicted that holiday alcohol sales will surpass those of 2020…
M. A. Silva USA
 
FEATURED ARTICLE
 
‘Tis the Season: Wineries That Give Back with Every Bottle Purchase
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring a product they want to buy anyway, can engender loyalty that ultimately boosts their bottom line…
Red wine
 
TODAY’S NEWS
 
Popping Wine’s Price-Hike Myth
You might be hearing a lot about price hikes for wine in the US, but it hasn’t happened yet…
California’s Tourism Agency to Dedicate Nearly $5M in Push to Reignite Business Meetings
As a sign of the significant economic contribution business meetings bring to California, the state agency dedicated to promoting leisure travel is about to add attracting business travel to its marketing efforts…
Understaffed Wine Retail Shops Could Use Some Help
Market Watch: Retailers Gear Up for the Holiday Rush
America’s Premier Wine School Exceeds 2021 Scholarship and Educational Goals
Off the Beaten Path: Six Wine Regions in California to Search Out That Are Not Napa or Sonoma
Restaurant Owners Make Push to Lawmakers for Return of ‘Alcohol to Go’ in New York
Supply Chain Shortage Hits Local New York Wine, Liquor Store
Nebraska Vineyard Ripe for Growth
Yellow Tail Celebrates 20 Years of Growth and Innovation
Treasury Wine Estate’s Plan to Make Chinese Penfolds Faces Doubts from China
This Experimental Malbec Style Is Becoming a Hot Trend in Argentina
Global Shortage of Key Ingredient in Winemaking Is Causing Headaches for Producers in Australia
ATPGroup
 
WINEINDUSTRY.JOBS
 
Marketing Services Coordinator
Wine Industry Network – Healdsburg, CA, USA
Accounting Analyst
King Estate Winery – Eugene, OR, USA
Winery Marketing Director
Adobe Road Winery – Petaluma, CA, USA
More Wine Industry Jobs
Avalara
 
INDUSTRY EVENTS
 
Direct to Consumer Wine Symposium
January 19-20, 2022 – Concord, CA
Unified Wine & Grape Symposium
January 25-27, 2022 – Sacramento, CA
Wine Industry Network
 
TOP STORIES OF THE WEEK
 
Unheard of – Young Vines Shattered by Frost in Bordeaux
Pioneering Wine Industry Leader Art Ciocca Passes Away
Riboli Estates Group Acquires Jada Vineyard & Winery
Coroner: Medical Issue Led to Healdsburg Winery Worker’s Death
Wine Competitions—Worth It?
France Loses One in Six Wine Estates Over a Decade
Californians Head to This New York Wine Region to ‘Stay Creative’
The Barefoot Wine Story: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand
St. Helena Grower Files Lawsuit Against Vintner Over $50,000 Worth of Napa Valley Cabernet Sauvignon
Wine Company Offers Mindblowing ‘Lifelong Subscription’ for Just $6,000
Napa County Supervisors Reject Appeal of Walt Ranch Project
Grape Pickers Crash Lavish Sonoma Winery Banquet Demanding Better Wildfire Protections
We Tried Barefoot’s New Oreo Thins Wine and Here’s How It Went
Philippe Cambie, Dynamic Winemaking Consultant of Châteauneuf-Du-Pape and Beyond, Dies at 59
Meet the New Generation of Wine Investors
WineIndustry.Jobs
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