Home Industry News Releases Enolytics and Commerce7 Partner to Help Wineries Expand DtC Sales

Enolytics and Commerce7 Partner to Help Wineries Expand DtC Sales


Enolytics, co-founded by industry storyteller Cathy Huyghe, announces official partnership with Commerce7, furthering winery clients’ abilities to grow their business through the power of data.

Commerce7 logoAtlanta, Georgia, Dec, 14, 2021 — Industry ground-breaking data analytics provider, Enolytics LLC announces an official partnership with Commerce7. The partnership provides winery clients unparalleled levels of consumer insights through a friendly, easy-to-navigate interface that’s designed intentionally for “wine people” — who aren’t necessarily “data people” — to use.

“Data is everywhere in the wine and spirits world, but what is often missing is the analysis of that data, whether that’s from lack of time or human resources,” says Cathy Huyghe, CEO of Enolytics. “That’s where Enolytics comes in. Our system pulls customer data daily directly from Commerce7 and provides an interactive dashboard offering customers up-to-date and clear access to their data.”

The best part?

“It’s our technology that’s the differentiator,” Huyghe said. “Users don’t need to know about machine learning, artificial intelligence, data enhancements or predictive analytics. All of that powerful technology is running in the background, but what the user sees are visually rich insights about their own business. They’ve never seen their customer data presented this way, and it’s eye opening.”

The seamless integration between Commerce7 and Enolytics means customers benefit from deeper consumer insights to drive continual wine club growth; run more productive marketing campaigns; and  access  easy-to-understand intelligence about their DTC business at any moment.

“Having one-stop-shop access to accurate and timely data has allowed our team to execute campaigns that have resulted in sales that were six times the size of what we typically see in an e-commerce sale,” said Michael Longerbeam, Direct to Consumer Manager at Dry Creek Vineyards in Healdsburg, California.

Additionally, the Commerce7 integration provides customers the opportunity to make smarter business decisions by:

Providing easy access to key metrics like sales results and trends, AOV, Sales by Channel, tasting room, wine club performance and more in an easy-to-navigate system.

Supplying comprehensive RFM (recency, frequency and monetary) analysis of all winery customers with suggested marketing campaigns targeted to different segments of customers in order to create micro-campaigns that strengthen relationships.

Identifying wine club members at risk, helping wineries create proactive win-back or ambassador programs.

Eliminating the need and excess time to “run reports” and instead providing “right now” responses to critical DTC metrics.

Providing “machine learning” algorithms that auto-analyze your data for smart, on-point forecasting.

“Partnering with Enolytics was a no brainer,” said Zach Kamphuis, Vice President of Business Development at Commerce7. “Our goal is to empower wineries with the right tools to deliver exceptional consumer shopping experiences every step along the way, and Enolytics further enhances our customers’ ability to do so.”

For pricing details and to learn more contact: [email protected] or 702.528.3717  


Enolytics is changing the way wine and spirits companies grow through the power of data. Enolytics provides data-driven business intelligence and advanced analytics to beverage alcohol companies around the world through their user-friendly platform that integrates POS, ecommerce and depletion data, a world class support portal, and coaching and consulting services that allow customers to accelerate their growth above and beyond anything they could generate with other analytics solutions.

Founded in 2017, the Enolytics team combines six decades of success in hospitality, operations, and data science. A woman-owned business, Enolytics balances the warmth of wine and food world relationships with level-headed pragmatism and real-world financial savvy to deliver innovative and disruptive technological solutions to the industry. Their SaaS-baseded solutions provide user-friendly, visually rich analysis and insights that help wine and spirits companies differentiate and succeed, particularly in the areas of direct to consumer and depletion (or sales) data.

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