6 December 2021 – The Vinexposium group ramped up a new version of its digital portal Vinexposium Connect to maximise the scope of its physical events. It now provides a greater service to the industry 365 days a year, across the entire globe. In 2022, through a partnership with Wine Australia, the portal will welcome 500 Australian wineries and roll out a series of online masterclasses which highlight Australia’s diverse regions and wine styles.
Vinexposium Connect’s new online producers & products catalogue gives trade buyers from around the world a unique access to international wines & spirits. Since it was launched in October, 2,000 messages have been exchanged between buyers and producers. With Wine Australia’s upcoming strong presence, the Vinexposium Connect community will reach 3,000 producers presenting their company. Simultaneously, the portal will offer a content hub with exclusive articles and eventful live sessions with webinars, conferences and masterclasses.
The partnership with Wine Australia brings a program of regional conversations, masterclasses and discussions on topical regional themes, specific styles and insights into what’s shaping Australian wine internationally. Each session will feature Australian winemakers, influencers and guest MCs. The live, virtual sessions will take place from March – June 2022 and participants will need to register ahead of time, particularly for masterclasses offering samples.
“I am delighted to host our historical partner Wine Australia on Vinexposium Connect. It is a response to our community demand to engage with Australian wineries they haven’t met in 18 months. The wine and spirits industry can’t do without physical events and needs to network all year long. It’s our role to offer them the full support of our digital portal and its features until Australia is back in our face-to-face events as well.” comments Rodolphe Lameyse, CEO of Vinexposium.
“Vinexposium Connect and Australian Wine Connect are world-class platforms that provide the wine trade with the best buying experience, modernising interactions and business opportunities. We are delighted that this partnership will showcase 500 Australian wineries and over 4,000 wines to global buyers. The interconnectivity established through this partnership will support business continuity in a disrupted time and continue to underpin in person events upon their return.”, adds Stuart Barclay, General Manager, Marketing, Wine Australia.
For more information, visit Vinexposium Connect
Owned jointly by Comexposium and Vinexpo Holding, Vinexposium is the world’s leading organizer of wine and spirits trade events. Vinexposium offers an enhanced range of high-performance events, tailored to different market segments, with a portfolio of iconic and recognized events: Wine Paris & Vinexpo Paris, Vinexpo America & Drinks America, Vinexpo Hong Kong, Vinexpo Bordeaux, Vinexpo Shanghai, Vinexpo India and WBWE Amsterdam, as well as Vinexpo Explorer and World Wine Meetings.
About Vinexposium Connect
The digital portal Vinexposium Connect was created in autumn 2020 and continues to develop tools and content to support and connect industry members and wine enthusiasts around the world 24/7. During physical events, Vinexposium Connect facilitates business and promotes:
• Targeted opportunities for buyers and producers to connect using a customised filtering tool.
• Visibility for all and greater business opportunities.
• A wide range of content (interviews, masterclasses, market data & key figures…).
About Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development and adoption (RD&A), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package (ERWSP).
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RDA investments and funds the ERWSP.