The first edition of ProWine Mumbai at The St Regis Mumbai recently closed to positive results. As the first in-person trade fair for the wine and spirits sector in India since the start of the COVID pandemic, ProWine Mumbai featured over 200 brands from 70 companies and 13 countries and attracted 2,017 visitors. Jointly organized by Messe Düsseldorf India and All Things Nice, ProWine Mumbai is part of the global ProWein World portfolio of Messe Düsseldorf in Germany.
Visitors at ProWine Mumbai 2022 included large hotel managers, prominent restaurateurs and bar owners as well as importers, distributors, retailers, sommeliers, chefs and food and beverage teams. ProWine Mumbai offered an important platform for the Indian market and showcased a wide selection of wines from India and many other countries across the world. The French Pavilion organized by Business France offered visitors to speak to the wine producers in France digitally throughout the day. In the Spirits Pavilion, attendees could taste gin, vodka, single malts, rum, tequila, craft beverages and beer.
Thomas Schlitt, Managing Director of Messe Düsseldorf India stated: “It fills me with joy and gratitude to see this amazing recognition from the industry stakeholders in India for the 1st ProWine Mumbai event. Staring as the ProWein Educational Campaign and turning into to a comprehensive trade fair for the wine and spirits industry is a reflection of developing the market for the future growth of the industry in India. I am pleased that at the premiere edition most major players from India and representation of seven leading wine producing countries were represented. With this successful premiere we have laid the foundation for ProWine Mumbai to be the ideal platform to mee, network and taste and connect the market at an annual meeting place. Cheers!”
“We are thrilled to have organized the very first business platform for the wine and spirits industry. We are overwhelmed by the fantastic response and believe that ProWine Mumbai will elevate the future of the wine and spirits industry in India and hope you enjoy everything ProWine Mumbai will offer you in the coming years”, commented Nikhil Agarwal, Founder – All Things Nice and Co-organizer of ProWine Mumbai.
The exhibits were complemented by the ProWine Masterclasses with 15 sessions on two days, free of charge. International speakers took part digitally while the tastings were held on-site.
The exhibitors were pleased with the visitor quality and reported good business results. “ProWine Mumbai was a real success and we are really proud to have been part of it with our 13 French producers in the Pavilion”, stated Mathilde Bertille, Trade Officer Agribusiness Department at Business France India.
The organizers implemented strict hygiene and safety protocols. All visitors and exhibitors of ProWine Mumbai had to be fully vaccinated. More than 14,000 glasses were used at the trade fair – all of them were washed at 90 degrees and with sanitizing products. In addition, individual biodegradable spittoons were provided for a safe tasting experience and only glass water bottles were used in order to reduce the carbon footprint of trade fairs.
Dates for the second staging of ProWine Mumbai will be announced soon. For further information on visiting or exhibiting at ProWine Mumbia 2022, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowine.in and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago
