Home Industry News Releases Medici Ermete Presents Certified Organic Lambrusco “Concerto” and Launches Generation 2031 Campaign

Medici Ermete Presents Certified Organic Lambrusco “Concerto” and Launches Generation 2031 Campaign


The winery invests in sustainability with a series of green initiatives over the next ten years

Reggio Emilia, November 18, 2021 – The 130-year-old Italian winery Medici Ermete presents its first vintage of certified organic Concerto Reggiano Lambrusco DOC, marking the beginning of the winery’s “Generation 2031” campaign that represents a commitment to environmental, ethical-social, and economic sustainability.

“The certification comes after three years of conversion of all five of our estates from sustainable farming to certified organic farming,” explains Alessandro Medici, fifth generation Brand Ambassador of the winery and son of owner Alberto Medici. “Organic viticulture means growing grapes without the use of chemically synthesized products (for example, herbicides, fertilizers, insecticides, pesticides), and without the use of GMOs, which we have never used. For us this is an ethical choice, aimed at respecting the territory and safeguarding and supporting biodiversity.”

Concerto Reggiano Lambrusco DOC is the world’s first single vineyard vintage Lambrusco, a highly acclaimed wine that has earned the Tre Bicchieri award for 13 years running, securing its latest Tre Bicchieri in 2021 with the 2019 vintage. It has been produced sustainably for decades by Medici Ermete. The winery is located in Reggio Emilia, the northeast province of Italy renowned for sparkling Lambrusco wine production. They began conversion to 100% organic viticulture in 2018.

The decision is consistent with the philosophy inherited from the founder of Medici Ermete, who believed it essential that every generation leave the vineyards and winery in the same or better state of conservation in which they found it for the next generation. Obtaining organic certification is just one of many initiatives embodied in the sustainability campaign that Medici Ermete has launched: “Generation 2031.”

Alessandro Medici explains further, “Generation 2031 is a true commitment that we intend to carry forward for the next ten years. And this concerns the future not only of our company but also of the whole territory in which we work. The commitment will involve three areas: environmental, ethical-social, and economic.”

Alessandro Medici explains the components of Generation 2013: “We aim to reduce and ultimately eliminate our carbon footprint and to support biodiversity through organic viticulture. We will apply it in the context of circular economy, including the reuse of waste products such as grape marc, which we will reintegrate into the production chain. We will also engage and raise awareness among employees, suppliers, and customers – in short, all the stakeholders that revolve around the company – so that they too can embrace a more sustainable future with Medici Ermete.”

For further information on the initiatives and activities of Generation 2031, please visit www.medici.it.

About Medici Ermete:

For 130 years, Medici Ermete has been producing handcrafted wines from the Lambrusco region in Italy. First guided by Cavalier Ermete, followed by his two sons Valter and Giorgio, his grandsons Alberto and Pierluigi, and now his great-grandson Alessandro, the brand is displayed throughout top markets worldwide and is known for its genuine, quality product. Medici Ermete strives for continuous excellence and sustainability while maintaining the tradition of Italian winemaking. This includes careful land and grape selection, consistent technology updates, and organic certification of all estates. Today, Medici Ermete wines are exported to more than seventy countries around the world. For more information, visit http://www.medici.it/en.

About Kobrand Corporation:

Founded in 1944, Kobrand Corporation remains one of the few family-owned wine and spirits companies in the United States. Kobrand’s portfolio of fine wine and spirits was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for over 75 years. Kobrand is the exclusive US agent for an outstanding selection of fine wines from all key wine regions, including the United States, France, Italy, Spain, Portugal, Japan, Chile, Argentina, and New Zealand. For more information about Kobrand and our portfolio visit http://www.Kobrandwineandspirits.com.

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