November 16th – SAN FRANCISCO — Wine Institute has announced the appointment of Geralyn Lasher as its director, Great Lakes States, effective Dec. 1, 2021.
Lasher currently serves as a commissioner on the Michigan Liquor Control Commission, where she’s responsible for licensing, policy and enforcement of the state’s liquor code. She also works with a wide range of partners in the alcohol beverage industry including brewers, distillers, distributors, retailers, suppliers and winemakers.
“Geralyn understands that effective outreach and
Lasher’s career includes extensive state government external relations experience. She served as senior deputy director for external relations and communications at the Michigan Department of Health and Human Services, where she managed relationships with the statewide business community, not-for-profit organizations, governmental entities, universities and other stakeholder groups crucial to the department.
Lasher previously served as communications
She is a graduate of Michigan State University.
The Great Lakes region includes Illinois, Indiana, Michigan, Minnesota, New York, North Dakota, South Dakota and Wisconsin. Wine Institute is the only wine trade organization that works actively in all 50 states at the legislative and regulatory levels.
About Wine Institute
Established in 1934, Wine Institute is the public policy advocacy group of 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to enhance the economic and environmental health of the state through its leadership in sustainable winegrowing and a partnership with Visit California to showcase California’s wine and food offerings and the state as a top travel destination.