LARKSPUR, Calif., November 9, 2021 – Award-winning premium California wine brand Line 39 launches Plate It Forward, a campaign to support local families this holiday season by inviting customers to purchase with purpose.
The heart of the campaign lives within Line 39 customers, who love the wines, and are ready to step up in support of those in need within their local communities.. Through December 31, 2021, Plate It Forward will generate a donation of one meal to local food banks with each glass of Line 39 wine purchased at participating bars and restaurants. The campaign also includes an in-store opportunity to give back through a 750ml in-store purchase of Line 39 wine, resulting in a donation of up to five meals given to local food banks.
“Caring for our community is an important value to us at Line 39,” said Jurga Krastinaityte, Brand Manager for Line 39 Wines. “We know that giving back is also extremely important to our customers, especially during this time of year, so we are thrilled to step in and create an opportunity for them to help.”
This holiday season, everyone is encouraged to give back to their local community through delicious Line 39 Wines by purchasing and enjoying a glass at a restaurant (or a bottle from a retailer) to Plate It Forward. For more information on the Plate It Forward campaign, please visit Line39wines.com/PlateItForward
Participating food banks include:
- San Francisco Marin Food Bank, Calif.
- Los Angeles Food Bank, Calif.
- Feeding Northeast Florida, Fla.
- Feeding South Florida, Fla.
- Greater Chicago Food Bank, Ill.
- Food Bank NYC, N.Y.
- Regional Food Bank of Northeastern New York, N.Y.
- Central Texas Food Bank, Texas
- North Texas Food Bank, Texas
- Maryland Food Bank, Md.
About Line 39 Wines
Premium varietal California-made Line 39 strives to craft simple, honest, and delicious wines. The brand was named after the 39th parallel, the geographic coordinate just north of Napa Valley where the brand picked its first grapes. Today, Line 39 Winemaker Steven DeCosta makes its wines from fruit grown in premier regions of Northern and Central California. Line 39 is owned by Larkspur-based O’Neill Vintners & Distillers and continues to see high-growth rates across the country. Line 39 wines are available nationwide in nine varieties. Line 39 Spritzers are available in three varieties. For more information, please visit www.line39wines.com.