1921 – 2021 : Hundred years of the famous yellow, red and gold labels.
Riquewihr, November 9, 2021 – Here’s no escaping one Alsace tradition at this time of year, wherever you are in the world, and that’s #HUGELDAY! On November 13, the 12th edition of #HugelDay will take place all around the world.
This event started in America in 2009. Held in wine shops and restaurants, it celebrates the wines of Alsace and Famille Hugel. Previous years featured the family’s trademark wine, Gentil Hugel, and the Riesling grape (with its iconic Schoelhammer wine), but it is the turn of Pinot Gris and Gewurztraminer to be the stars of the show on #HugelDay 2021. It will come with the slogan “Spice up your life”; a kind of ode to joy that is a subtle reference to the rich aromas and the famous pairings of this wine with spicy world cuisine.
The visuals of the #HugelDay 2021 campaign build on this convivial theme, full of hope, with two warm colors that are dear to the hearts of the Hugel family: red and yellow. Why these two? Because in 1918 Alsace became part of France again, and its wine producers had to deal with major economic changes and rethink the packaging of their wines. Prior to this, Jean Hugel, the father and grandfather of the current generations, had trained in the marketing department of the famous Swiss food brand MAGGI™. At that time, market research into the presentation of its products showed that yellow, red, and gold were the colors people preferred, and these were quickly adopted by the company. The young Jean Hugel rapidly (and effectively) took this on board and so, since 1921, the wines of Famille Hugel have been recognizable the world over for their famous yellow, red, and gold labels. These favorite colors of the Maison Hugel, symbols of hope, passion, conviviality, and warmth, are all the more pertinent in these trying times.
#HugelDay is a celebration of moments of everyday life that incorporate these two colors of predilection, the lucky charms of the Maison Hugel. Alsace and its great wines will once again be displaying their splendour on 13 November 2021 in New York, London, Paris, Tokyo, Shanghai and many other cities around the globe. For Hugel craftsmanship, transmitted from generation to generation since 1639, is today diffused and appreciated in more than 100 countries.
MORE INFORMATION ON #HUGELDAY: www.hugelday2021.com
