Home Industry News Releases Sovereign Brands Introduces Limited Edition Holiday Gift Sets

Sovereign Brands Introduces Limited Edition Holiday Gift Sets


Exclusive gift sets will be available for Luc Belaire and Bumbu Rum

New York, N.Y. (November 4, 2021) – Sovereign Brands is pleased to announce limited-edition Luc Belaire and Bumbu Rum gift sets, available for purchase now through the end of the year at local liquor stores throughout the U.S. This is the first time that Luc Belaire and Bumbu glassware will be available to purchase. 

The Luc Belaire Rare Rosé gift pack, which retails for $29.99, includes a 750ml bottle with a pair of exclusive Luc Belaire glass flutes. The Bumbu gift packs retail for $34.99 and include a bottle of Bumbu Original alongside two limited-edition Bumbu rocks glasses.  

About Luc Belaire

Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The line includes Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir, alongside Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé crafted from a blend of Grenache, Cinsault and Syrah grapes – France’s three favorite Rosé grapes – Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay, and Belaire Luxe Rosé, made from a classic blend of rosé varietals with a unique dosage.  Finally, Belaire’s Fantôme (French for “phantom”) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button. Earlier this year, Belaire announced the release of Belaire Bleu, a limited-edition bottling with a spectacular sapphire color, inspired by the beautiful blue waters of France’s Côte d’Azur.. With stunning aromas of fresh berries and tropical fruits, Belaire Bleu is balanced with an elegant freshness and roundness which make this cuvée truly special.

About Bumbu

Bumbu Rum Co.’s heritage dates back to the 16th and 17th centuries, when sailors and merchants, unsatisfied with their navy grog, added fruits and spices to enhance their rum’s flavor, giving it the name “bumbu.” Bumbu Rum Co. launched with Original Bumbu, distilled and blended in Barbados, which has quickly become one of the world’s most celebrated spirits, earning back-to-back “Best In Category” honors from the International Wine & Spirits Competition in Los Angeles in 2017 and 2018. Original Bumbu is distinguished by its gorgeous bottle with a golden “X” medallion, and is now the no. 1 brand in America’s premium rum category. The Bumbu portfolio also includes Bumbu XO, an ultra-premium rum from Panama aged in bourbon barrels and selectively finished in white oak sherry barrels, as well as the newly-released Bumbu Crème, perfect blend of Bumbu rum, select spices, and rich, decadent, real dairy cream, packaged in a stunning white-and-gold bottle.

About Sovereign Brands

Sovereign Brands is a family-owned, international wine & spirits company headquartered in the USA. The company is owned and operated by brothers Brett and Brian Berish. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 80 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, and Bumbu, a critically-acclaimed line of rum products. Sovereign’s newest release is Villon, an exquisite French liqueur. The company is planning to launch new brands and extensions to its portfolio in 2022 and beyond.

Previous articleHahn Family Wines Expands Portfolio with New “Hahn Appellation Series”
Next articleAfternoon Brief, November 4th


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.