Home Industry News Releases Serena Holdren Joins Korbel’s Executive Team

Serena Holdren Joins Korbel’s Executive Team


GUERNEVILLE, CA, November 1, 2021 – Gary B. Heck, President and Owner of Korbel Champagne Cellars, announced today that company veteran Serena Holdren has been named Assistant Vice President – Human Resources, joining Korbel’s Executive Team.  In this new role, she will oversee a 6-member HR department that serves 350 employees.

Holdren has been with Korbel for 28 years and most recently managed HR activities related to policies and procedures, employee relations, compensation, benefits administration, and legal compliance.   Holding a BA in Management with an emphasis in Human Resources from Sonoma State University, Holdren has served on various boards including PASCO, Western Management Group, and others.

“Serena has demonstrated outstanding leadership qualities and exceptional management skills,” commented Heck.  “It gives me great pleasure to recognize her achievements with this promotion and welcome her to my executive team.”

Established in 1882 in Sonoma County’s Russian River Valley, Korbel Champagne Cellars produces the United States’ most popular méthode champenoise champagne. The true measure of Korbel’s success during its 139 years can be seen in the impact it has had on American consumers and its presence at various celebrations throughout the years. Owned and managed by the Heck family since 1954, Korbel currently makes eleven California champagnes and a limited amount of still wine. In a separate facility, Korbel also produces one of the country’s most respected brandies.



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