International Wine Professional Tapped to Innovate and Grow Brands at One of Oregon’s Top Wine Producers
October 28th – April Yap-Hennig has been named Director of Marketing of Dobbes Family Estate and Wine By Joe, it was announced today. Dobbes Family Estate and Wine By Joe are two leading wine brands located in the heart of Dundee, Oregon, where the roots are solid, but the approach is fresh. Both are part of a hard-working urban winery driven by an unrelenting commitment to produce a portfolio of standout wines.
Yap-Hennig is a seasoned international food and wine marketing and communications professional with over 17 years of experience in international B2B and direct to consumer environments in Spain, Germany, Switzerland, the Netherlands, and the United States. As Director of Marketing, she will focus on leading brand and DTC marketing and sales efforts for the company. She will also provide strategic brand leadership for the organization, developing and enhancing brand perception, equity and integrity at all times.
“As we move into our next chapter of growth, we searched nationwide for a marketing leader – someone who can think both creatively and critically about the Dobbes Family Estate and Wine By Joe brands, and we found her in April Yap-Hennig,” said Sarah Pearson, CEO, Dobbes Family Estate and Wine By Joe. “I am excited to work with April on everything from strategy to product innovation and parlay her vast experience into making our brands the strongest they’ve ever been.”
Most recently, Yap-Hennig served as a wine and food marketing consultant in Denver, CO, for companies such as Real Nice Winemakers, Soléna Estate, and Inner-eco Probiotics, leading strategic planning, branding, and influencer marketing efforts. Prior to this role, she worked in the Oregon and Spanish wine industries as Director of Marketing and Hospitality for Soléna Estate, Hyland Estate, and NW Wine Co.; Hawk’s View Cellars, and Bodegas La Emperatriz (Spain), where she spearheaded strategic plan development, brand and marketing team management and export.
In addition, Yap-Hennig held key marketing and communications positions for Europe for Eaton Corporation, where she was responsible for the sustainability efforts of Eaton Electrical and Hybrid Truck products in relation to Smart Cities EU Commission Initiatives. Earlier in her career, she was a Public Relations Account Executive in charge of day-to-day account activities for the PR Campaigns of GOT MILK?, Sears, Nike, and the National Honey Board in Los Angeles, California.
Yap-Hennig holds an MBA from the Krannert School of Management at Purdue University and a Master of Science in Viticulture, Enology and Winery Management from the University of Rioja in Spain. She is trilingual in Spanish, German, and English and is a Certified Sommelier from the International Wine Guild in Colorado.
About Dobbes Family Estates and Wine By Joe
At Dobbes Family Estate and Wine By Joe, located in the heart of Dundee, Oregon, our roots are solid, but our approach is fresh. We are a hard-working urban winery driven by an unrelenting commitment to produce a portfolio of standout wines, while embracing new possibilities and delivering an evolved wine experience for everyone we interact with. We source grapes from both trusted and emerging terroirs, respecting nature’s changes and continuously exploring opportunities in varietal, character and taste. Our group of dynamic people and partners take pride in every single aspect of our business and output. Dobbes Family Estate and Wine By Joe are new world wines, honoring tradition, but never bound by convention. For more information, visit Dobbes’ website, Instagram, Facebook and Twitter, as well as Wine By Joe’s website, Instagram, Facebook and Twitter.