Iconic Family-Owned Napa Winery Appoints Hospitality and Direct-to-Consumer Expert
(Napa, Calif.)— October 27, 2021 — Trefethen Family Vineyards, one of Napa’s pioneering family-owned estate wineries, announced the appointment of Tiffany Kenny as Director of Consumer Sales and Hospitality. Prior to joining Trefethen, Kenny served as an Integrated Wine Marketing Consultant for Ensemble Marketing Group, a leading direct-to-consumer marketing consultancy for the wine industry. She has also held positions as Director of Sales & Marketing for Signorello Estate, Director of Consumer Sales for Acumen Wines and Director of Consumer Sales & Marketing for Patz & Hall. She is a graduate of Leadership Napa Valley, Class 27, and holds a Master of Business Administration and a Bachelor of Business Management from the University of Phoenix.
At Trefethen, Kenny is responsible for all of the winery’s direct-to-consumer sales channels including the tasting room, wine club, telesales and e-commerce, as well as hospitality programs on the estate, which includes the winery’s signature Taste the Estate wine and food pairing, Reserve Tasting at the Villa and Twilight at Trefethen.
Trefethen’s CEO Jon Ruel stated, “Tiffany’s extensive background in the local wine industry, including broad experience in DTC, marketing, and management made her a perfect match for our needs. We are impressed by her level of knowledge and education as well as her engagement in the Napa community.”
ABOUT TREFETHEN FAMILY VINEYARDS
One of Napa Valley’s pioneering wineries, Trefethen Family Vineyards crafts distinguished estate grown wines that express the unique spirit of their land, vines, and people. The dedication of the Trefethen family is manifest in every aspect of the operation, from the soil to the table, including sustainable farming, thoughtful winemaking and gracious hospitality. For more information, please contact the winery at 707.255.7700 or visit trefethen.com.
