Home Industry News Releases Jukes Cordialities Introduces a New Beverage Category to the U.S. Market

Jukes Cordialities Introduces a New Beverage Category to the U.S. Market


A low-calorie, low-sugar & non-alcoholic premium beverage promoting a thoughtful lifestyle for discerning adults and uniquely made to enhance fine dining

LONDON, September 30, 2021 – Jukes Cordialities, a series of sophisticated, uniquely-made beverages created by acclaimed U.K.-based wine writer Matthew Jukes, announced today that three varieties of Jukes – Jukes 1, the ‘White,’ Jukes 6, the ‘Red,’ and Jukes 8, the ‘Rosé’ – are now available for purchase in the U.S. Designed to pair brilliantly with fine foods, Jukes brings a new category of elevated, non-alcoholic premium beverages to the U.S. market. Each variety is blended with the highest quality natural fruit, vegetables, herbs, spices, flowers and organic apple cider vinegar and serves as the perfect food pairing for those looking to enjoy an elevated dining experience without any alcohol.

Matthew Jukes launched Jukes in the U.K. in early 2020 after noting the lack of satisfying non-alcoholic beverages available on the market. Utilizing expertise from over 30 years of experience in the wine trade, Matthew created a series of low-calorie, vegan premium beverages that offer a truly rewarding and flavorful experience with 0.0% alcohol. Each Jukes recipe is carefully developed with Matthew’s olfactory and sensory knowledge to emphasize the complex characters in each blend, allowing for indulgence with a focus on a thoughtful lifestyle. 

“Our goal with Jukes was to create a nuanced, healthier premium beverage option that elegantly pairs with foods, creating an elevated dining experience. The result being a singular category of beverage that delivers an extraordinarily refreshing and wellness-oriented beverage, without comprising on depth and complexity of flavor,” said Matthew Jukes. “Each Jukes beverage combines dozens of natural ingredients and organic apple cider vinegar to create a unique perfume, mouthfeel and aftertaste. From enjoying fine dining to a curated home cooked meal, Jukes is the ideal alternative to enhancing the experience without alcohol and excessive calories.”

Three varieties of Jukes beverages are now available to U.S. consumers, each made from carefully developed recipes to boast exquisite, aromatic characters. Jukes 1, The “White” is centered on a theme of peach blossom with citrus and herb, refreshing cucumber and a tart, lemon-zest finish. Jukes 6, The “Red,” carries notes of blackcurrant and blackberries with layers of red fruits, raspberries, strawberries and plums offering extra dimension and flavor. Jukes 8, The “Rosé,” is Matthew’s take on a modern rosé that delivers flavors of pomegranate, melon, pear, rhubarb and apple with a super-sleek, firmly dry and long palate. All Jukes beverages can be enjoyed with a variety of styles of water including cold still, sparkling or tonic water with each resulting in its own distinct, compelling experience and designed to enhance any meal.

Jukes Cordialities are available to buy directly from JukesCordialities.com for $48.50 a box, with each box containing 9 bottles (approximately 18 servings). Jukes is also available at a number of U.S. retailers including Boisson and Spirited Away, New York City’s nonalcoholic liquor stores, as well as select spas, restaurants and venues including The Canyon Ranch at Lenox, The Lodge at Woodloch, Oakville Grocery, Contento, Dry Goods Beverage Co, Social Hour and Better Rhodes.

About Jukes Cordialities 

Launched in early 2020, Jukes Cordialities is a new category of adult, sophisticated beverages created by internationally acclaimed wine writer and taster Matthew Jukes. These premium non-alcoholic beverages use the olfactory and sensory expertise of a master wine taster, creating an elegant beverage blend of the highest quality natural fruit, vegetables, herbs, spices and flowers with organic apple cider vinegar. Jukes designed for the discerning adult who wishes to maintain their high standards of taste and pleasure, even when they are not indulging in alcohol. Handmade in London, Jukes are low-calorie, low-sugar, vegan and alcohol-free beverages that pair perfectly with a variety of dishes. Jukes Cordialities are available to buy directly from JukesCordialities.com for $48.50 a box, with each box containing 9 bottles which is approximately 18 servings.

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