Home Industry News Releases Wine.com Adds Industry Veterans to Merchandising Team to Support Growth

Wine.com Adds Industry Veterans to Merchandising Team to Support Growth


San Francisco, CA, October 21, 2021 — Wine.com, the nation’s leading online wine retailer, has brought on Alex Joerger as Senior Director of Merchandising, and Bob Falvo as Senior Director of Wholesale Development, to lead the company’s merchandising team. With these senior hires the company has reorganized its wine and spirits supplier relationships under Joerger, and its wholesaler relationships under Falvo.

Joerger, Senior Director of Merchandising, leads the Wine.com team of merchants. He brings twenty years of experience managing wine merchandising for major retailers. Most recently, Joerger led all beverage merchandising at national specialty retailer, Cost Plus World Market. He also previously managed beverage alcohol merchandising and operations at A&P and Best Cellars retail stores.

Falvo, Senior Director of Wholesaler Development, is focused on enhancing Wine.com’s wholesaler partnerships and leads the company’s team of Replenishment Buyers. Falvo joins Wine.com from Trinity Beverage Group where, as Executive Vice President of Sales of Imports, he led the national sales team and its strategy. Prior to Trinity, Falvo served as Senior Vice President of Sales at LCF Wines and Vice President of Sales at W.J. Deutsch.

“Alex Joerger and Bob Falvo’s leadership will strengthen our incredible team of experienced wine and spirits merchants as we continue to grow,” said Michael Osborn, Wine.com Founder and Executive Vice President. “This team of industry experts align us with our worldwide producers and local wholesalers and enable Wine.com’s incredible assortment, which provides lifelong wine discovery and enjoyment to our customers.”

“I’m excited to join this visionary company and even happier to be leading our merchandising team through the next phase of growth,” said Joerger. “We’ve got plenty to do as we continue to scale, and I’m motivated every day to work with this tremendous team as we build upon the largest and best assortment in the industry.”

Falvo added, “Having worked with Wine.com as a wine supplier for over two decades, I jumped at the opportunity to lead the company’s wholesaler relationships. Wine.com has always engaged closely with its three-tier wholesalers to offer its vast assortment, and I look forward to strengthening them further through increased automation, integration and key metrics.”

Long time team members Chimo Boehm (20 years at Wine.com) and Wendy Stanford (16 years), are joined by Tim Marson (5 years) and newly hired Philippe Newlin, as Directors on the merchandising team. Boehm is now responsible for the domestic wine category, Stanford for the imported wine category, and Marson for spirits and French wine. Newlin, a wine writer and educator who brings extensive experience from VINTUS Wines and Bordeaux négociant DUCLOT La Vinicole, will oversee directly imported Bordeaux and private cellar acquisitions.

About Wine.com

Wine.com offers selection, guidance, personalization, and convenience not found in stores – helping customers discover the incredible world of wine with confidence. Live chat sommeliers provide friendly advice and customers receive unlimited shipping all year by joining StewardShip. For more information, visit the company’s website at www.wine.com or download its app in the Apple Store or Google Play.

Forward-looking statements

This press release contains forward-looking statements that relate to anticipated financial
performance, management’s plans and objectives for future operations, business prospects, and other matters. Any forward-looking statement made in this press release speaks only as of the date on which it is made. Wine.com undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise. Actual events or results may differ materially from those described herein due to a number of risks and uncertainties. Wine.com cautions that these statements are subject to risks and uncertainties, many of which are outside of Wine.com’s control and could cause future events or results to be materially different from those stated or implied in this press release, or to not occur at all. Given these uncertainties, you should not place undue reliance on these forward-looking statements.

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