Home Industry News Releases Sugarwish Acquires Vinebox 

Sugarwish Acquires Vinebox 

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Gifting-As-A-Service Pioneer Scales Corporate Gifting Platform With The Addition Of Wine And Wine Tasting Kits

October 18th – Sugarwish, the innovative gifting platform that re-invented corporate gifting by flipping the traditional model, adds Vinebox, the premium wine service known for its unique wines, expert-led tastings and fan-favorite gift boxes, to its ever-expanding portfolio.

The impetus behind the creation of Sugarwish was the desire to let recipients customize their gift by selecting the treats that they want to receive. Since its launch in 2012, the company well-known for its  “kid in a candy store” gift experience- not only brought fun back to gifting, but has changed the landscape with its solution and custom-built platform that provides a delightful experience for both the buyer and recipient.

While Sugarwish launched with candy gifts exclusively, it became obvious that the benefits of this gifting method were far-reaching and could be utilized as a powerful tool to boost productivity while connecting and engaging with employees, customers and prospects. Sugarwish has since expanded its offerings to include popcorn, snacks, cookies as well as a coffee & tea gift to be introduced in mid-October.

Wine is a natural fit, as it is an ideal corporate gift that is almost impossible to get right without knowing the recipient’s preferences.

“Wine has been on our product roadmap for many years and Vinebox provides the perfect opportunity  to develop and build-out our wine gift experience concept.” says Elisabeth Vezzani, CEO Sugarwish. “Wine is an elevated gift that works perfectly in the corporate space, yet choosing wine that appeals to someone’s specific preferences is almost impossible to get right- unless you gift it the Sugarwish way, which ensures you can’t get it wrong.”

Corporate gifting has been ‘big business’ for years and is estimated at $230 billion in 2020 growing to  $306B in 2024 (Coresight).  The Zoom explosion and shift to a remote work environment for many, has changed it from a routine task to a business priority, leading to an immediate (and sustained) exponential growth opportunity within the corporate gifting market.

Sugarwish’s performance focused platform and experience oriented gifting options fit the market trends perfectly, enabling the company to grow revenue by over 10X in the past 18 months.

Over 25,000+ corporate customers including Microsoft, Capital One, Google, Southwest, Deloitte and others, currently utilize Sugarwish as a better way to connect, drive business and strengthen relationships with clients and prospects, as a sales and marketing tool. 

Vinebox was founded in 2016 by Rachel Vodofsky and Matt Dukes as a transformational way to taste, experience, learn and enjoy fine wines. Vinebox’s curated boxes guide recipients through self-led and/or virtually facilitated tastings, allowing consumers to discover new wines, explore tasting notes and access one-of-a-kind vintages. Vinebox’s exceptional offerings have allowed it to build an enormous following, creating substantial room for further growth as it is introduced to many more consumers across the United States. Since inception the company has grown at a 200% CAGR selling over 1,000,000 glasses of wine through its memberships, virtual tastings and sought-after holiday gift boxes.

Rachel Vodofsky, co-Founder and Chief Strategy Officer of Vinebox, said, “I started this business to transform consumers’ ability to learn about and experience wine. I wanted to preserve the quality of wine but also make it approachable, experiential, and shareable. We are proud to have over-delivered on that goal and are thrilled to know that, through this new chapter with Sugarwish, Vinebox will have the ability to reach an even greater number of consumers.”

The news comes just in time for the brand’s fan-favorite wine holiday advent calendar, 12 Nights of Wine, which returns after selling out for five years in a row and is expected to do so again going into this holiday season.

The Vinebox integration and/or services will be in accordance with applicable law.

Sugarwish Growth Statistics and Quick Facts:

  • YoY growth for 2021 projected to be over 200%
  • Inc 5000 fastest growing private company 2021 
    • 759% growth
    • #60 Fastest growing Consumer Products & Services 
  • Sugarwish is on track to hit the milestone of one-million Sugarwishes sent in Q4.
  • New partnership with Make-A-Wish® provides the opportunity for recipients to donate their gift to a good cause.
  • Built-in viral nature of the gift: For every one new corporate account that signs up, 2 more sign up after receiving a Sugarwish.
  • Sugarwish gifts can be sent via email, SMS, Slack, Teams, text, and all social channels instantly or on any date in the future. The recipient selects their favorite product/flavors and Sugarwish ships the gift directly to their address of choice.
  • Premium Corporate gifting platform allows companies to download gift links or to send 1-10,000+ Sugarwishes in an instant, adding efficiency and the ability to use a personalized gift experience as a sales and marketing tool.
  • Advanced tools and integrations include Chrome Extension (Q4 2021) and Salesforce integration (early 2022)
  • Corporate Gift Market is growing from $230B in 2020 to an estimated $306B in 2024 (Coresight)
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