October 13th – Available via the go-to site for celebrity wine and spirits, GrapeStars, the iconic music legend, produced the wine in collaboration with Fantinel — an internationally renowned winemaker from Italy. Sun Goddess is quickly gaining accolades for its easy-to-drink Pinot Grigio and Sauvignon Blanc.
Fans who purchase Sun Goddess wine on GrapeStars.com or download the GrapeStars App, available on Apple or Android devices within the next 48-hours will receive an exclusive invitation to a private online tasting with Mary J. Blige in November! Consumers must download the app and turn on push notifications to receive an invite. In addition, wine enthusiasts can enter the code MJBGS and receive free handling on any order and free 2-day shipping on orders of 6 bottles or more (total value of up to $30).
You may be wondering what compelled a superstar like Mary J. Blige to get into the wine business. It started as a question to a friend: “What is the best Pinot Grigio in the world?” Her friend astutely pointed Mary to the Friuli-Venezia-Giulia region of Italy. Though you may not have heard of this region tucked into the mountains of Northeast Italy, it has grown in popularity thanks to an ideal microclimate providing a landscape that is extremely rich in minerals. Mary was introduced to Marco Fantinel, a leading winemaker in the region, and they formed a partnership to bring the art of Friulian wines to the world.
According to Mary J. Blige, “The name Sun Goddess evokes powerful childhood memories that I carry with me today. I’ve always loved the sun, and as a child, I always tried to capture the sun’s warmth and energy. It was magical to me, and it’s with that spirit that my mom began calling me ‘Sun Goddess.'”
“When creating Sun Goddess, it was very clear to me the barriers to entry for women and BIPOC leaders. Through partnering with GrapeStars, a company that shares my concerns of this accessibility gap, I’m able to share my collection with more of my fans throughout the country while making strides for the next generation of women and BIPOC winemakers.” – Mary J. Blige.
Seemingly anything Mary J. Blige is involved with turns to gold (or, in her case, platinum – as in worldwide record sales), which is why Sun Goddess is a must-try for anyone who is a fan of the classic Pinot Grigio and Sauvignon Blanc wines.
More About GrapeStars
GrapeStars is a game-changing app where celebrities can promote their wine and spirits brands directly to fans via social media through the first-ever virtual direct-to-consumer sales channel in 45 states. Until today, consumers have struggled to find any of these 200+ celebrity brands at retailers. Now through the launch of GrapeStars, fans can get those brands and products shipped directly to their doorstep.
The innovative app provides users with a highly engaging experience with several unique features. For example, fans can discover previously unknown products from celebrities, read up on the latest industry news from the brand’s blog, or browse exclusive celeb news and content. Future pipelined features will allow GrapeStars to become not only a marketplace but a social media platform for fans to interact with their favorite celebrities through augmented reality (AR) and AI features. Other pipelined features include a virtual sommelier giving users recommendations, a chat room between users, and live streams of shows and events. Additionally, users will soon be able to “give back” via GrapeStars Round-Up, which is linked to a charity affiliated with a celebrity of choice.