Home Industry News Releases Shannon Family of Wines Names Brett Scallan as Vice President of Marketing

Shannon Family of Wines Names Brett Scallan as Vice President of Marketing


Lower Lake, CA (October 11, 2021) – Shannon Family of Wines is pleased to announce the appointment of Brett Scallan as Vice President of Marketing to lead the wine portfolio’s marketing vision and strategy. He will report directly to Clay and Angie Shannon. 

“We are thrilled that Brett accepted our offer as Vice President of Marketing. He is an extremely creative and experienced marketing expert,” stated Angie Shannon, Proprietor. “We needed a VP with Brett’s leadership skills to take our branding to the next level. We have no doubt he will have an extremely positive impact on the Shannon Family of Wines brands.”

“I could not be more excited to work with Clay and Angie Shannon at Shannon Family of Wines portfolio to build on their success and realize the full potential of their incredible portfolio,” said Scallan.

Scallan, an industry veteran, has held key roles in the wine industry, most recently CMO and Partner with Red Wolf Beverage, prior as Senior Vice President of Marketing for both Treasury Wine Estates and Ste. Michelle Wine Estates leading strategy and innovation.

About Shannon Family of Wines

The Shannon family is committed to preserving their land, not only for the great vineyard sites but also for the bear, elk, mountain lions, eagles and other creatures which live there. Of their approximately 2,500 acres, only about 45% have been converted to vineyards. The balance of the land has been preserved for the wildlife which wanders through the property from the expansive wilderness areas adjoining the ranches. The vineyards were carefully planned out, leaving corridors open to migrating animals, protecting sensitive nesting areas, and will be 100% Certified Organically farmed this year.

The Shannon Family of Wines portfolio includes 13 Rams, Buck Shack, Clay Shannon, Giannecchini, High Valley, Mother Vine, Ovis, Shannon Ridge, Steele Wines, and Urgency.


Green Medal Environment Award

Shannon Family of Wines is the recipient of the 7th Annual Green Medal Environment Award, given to the vineyard or winery that best demonstrates environmental stewardship through maximized environmental benefits from implementing sustainable practices

Through initiatives such as “Project Ovis,” the family is implementing a combination of sustainable, organic, and regenerative farming practices, utilizing livestock like sheep, chickens and cows in their vineyards and non-crop areas. The sheep have reduced the need to mow by 500% and the use of gas-powered weed eaters has been nearly eliminated.

Shannon Ridge Family of Wines strives to bring balance to its farming system through the promotion of beneficial worms and insects and the creation of natural crop protection materials from compost to soil teas. The company is committed to data collection and analysis, and shares both its successes and failures with the greater wine industry.

As one of the largest employers in Lake County, Shannon Ridge Family of Wines contributes to a local homeless shelter, an annual wine auction for local charities and scholarship fund for local students; participates in local farmers markets; and educates community members on their sustainable farming practices.

Currently certified to Certified California Sustainable Winegrowing, Fish Friendly Farming and LODI RULES, Shannon Ridge Family of Wines is soon to be one of the largest certified organic, mountain-grown vineyards in the U.S. by fall 2021.

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