Home Industry News Releases Willamette Valley Vineyards Appoints Greg Urmini as Director of Winemaking & Vineyards

Willamette Valley Vineyards Appoints Greg Urmini as Director of Winemaking & Vineyards

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Turner, OR – September 16, 2021 – Willamette Valley Vineyards, a leading producer of Pinot Noir in Oregon, has appointed Greg Urmini to the role of Director of Winemaking & Vineyards to lead its winery, estate vineyards and the development of a new winery in the Dundee Hills to accommodate its rapidly growing business.

Urmini, who had last been with Paul Hobbs Winery in Sonoma for 14 years, had worked his way up from an intern to a cellar worker and eventually Director of Winemaking, where he oversaw the winemaking for Paul Hobbs and CrossBarn. During his tenure, the winery earned several 100-point perfect scores and grew from approximately 30 to 350 estate vineyard acres.

Greg’s passion for winemaking and love of Oregon Pinot Noirs led him to Willamette Valley Vineyards where he was inspired by Willamette’s values of teamwork, community and estate-grown fruit. “I am excited to join such an esteemed group of winemakers in the Willamette Valley to continue to build a grand reputation for the valley,” explained Urmini. “I am honored that Willamette Valley Vineyards placed their trust in me and I look forward to telling the story of our estate vineyards through elegant and classic Oregon wines.”

Director of Winemaking & Vineyards Greg Urmini will be responsible for the overall management of winemaking and vineyards, including 500 producing acres in the Willamette Valley and 35 acres in the Walla Walla Valley and The Rocks District of Milton-Freewater AVAs.

“We were drawn to Greg’s work ethic, which started at an early age when he worked in his dad’s fresh pasta shop as a young boy, combined with his commitment to quality, and propensity to take on new and challenging projects,” stated Winery Director Christine Clair. “We’re thrilled to have him join our team. It is an exciting time to have a new leader in winemaking focused on meeting our growth opportunities.”

Urmini will also oversee the construction of a new, state-of-the art winery on 40 acres in the Dundee Hills on property Willamette purchased four years ago for this purpose. It is close to the new boutique, sparkling winery called Domaine Willamette at the Bernau Estate Vineyard.

Winery Founder and CEO Jim Bernau stated, “Greg is a strong leader with a clear vision for building a world-class winery in the Dundee Hills of Oregon.” Bernau continued, “Our industry is continuing to attract top winemaking talent from the best of California. My advice to those who want an exciting future and place to grow a family is to ‘go north.’ We need and want you.”

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