In celebration of its one-year milestone, the social organization has created a series of key initiatives and partnerships meant to amplify the voices, rich cultural heritage, and contributions of the Hispanic/LatinX wine communities
New York, NY – September 15, 2021 – Hispanics in Wine, a social organization, is proud to celebrate its one-year anniversary, and the start of Hispanic Heritage Month, with the announcement of several exciting trade and consumer-focused initiatives, including a nationwide professional directory, strategic partnerships with key industry organizations such as Sippd, Shitty Wine Memes, and The Roots Fund; and the first-ever “LatinX State of the Wine Industry” Virtual Summit, in collaboration with Uncorked and Cultured, taking place virtually in October 2021. From a comprehensive directory of professionals, and digital partnerships, to an industry summit, scholarship opportunities, and more, Hispanics in Wine aims to connect, amplify and support the ever-growing Hispanic and Latinx community of wine entrepreneurs, professionals, and consumers.
Starting with the creation of the official Hispanics in Wine Directory, this network will act as a comprehensive resource for companies, brands, trade professionals, and consumers to find Latinx/Hispanic-owned businesses and talent. The directory will be launched later this month and updated frequently, so current and future professionals are welcome to apply, in English here and Spanish here.
Sippd – Celebrate La Cultura Con Vino
In collaboration with Sippd, the personal wine recommender and online marketplace, Hispanics in Wine has created the “Celebrating Hispanic and LatinX Wines” curation, which is featured in the Sippd Shop What Matters to You Collection on the popular app. The curated list of suggested wine pairings for 10 traditional Hispanic and Latin cuisines, from Sancocho, Tamales, to Ropa Vieja and more, will allow users to shop their favorite Latin American wines using the app’s Top Taste Match technology. To support and shop the featured curation, consumers can download the Sippd app, available for free on the Apple and Google Play stores.
Shitty Wine Memes – Special Edition “Pins with a Cause”
Hispanics in Wine partnered with industry sensation Shitty Wine Memes, a Florida-based, Latina-owned brand, to develop special edition pins celebrating Hispanic Heritage Month. Following the launch, the pins will stay available for purchase on the site and a portion of the proceeds will be donated to a non-profit organization focused on diversity and inclusion, to be announced in the coming weeks. To learn more and purchase, visit the e-commerce site here.
“We are incredibly excited about these initiatives, as they are part of our larger, multi-pronged approach to reach and educate the different sectors of the wine industry,” says Lydia Richards and Maria Calvert, Hispanics in Wine founders. “Not only about the rich cultural heritage and diversity of the Hispanic and LatinX communities, but also the untapped potential they have to offer, both on the trade and consumer sides.”
The Roots Fund – Empower Through Education
In partnership with The Roots Fund, a non-profit organization focused on providing the pathway for communities of color in wine, Hispanics in Wine will be offering 20 WSET Level 1 and Level 2 scholarships to the Hispanic/LatinX wine community. Hispanics in Wine and The Roots Fund are strongly committed to empowering the communities of color by providing resources and educational scholarships for those seeking to advance in the industry. Enrollment starts on September 15 and will remain open until October 15. Scholarships will be disbursed from November 1, through January 31, 2022. Qualifying candidates can apply directly here.
LatinX State of the Wine Industry Summit
Presented by Hispanics in Wine and Uncorked and Cultured and hosted by Gabriela Fernandez of The Big Sip, the one-day summit serves as an educational vehicle to share the impact of the Hispanic and LatinX contributions to the wine industry and amplify leaders ensuring inclusion in one of the world’s oldest industries. First-ever of its kind, it will take place virtually in October 2021.
For updates on the summit, including sponsorship opportunities, seminars, panelists, and more, be sure to follow @HispanicsinWine, @UncorkedandCultured, and @TheBigSipSeries Instagram pages, as well as the summit’s official page @LatinXWineSummit.
To learn more about these initiatives, please visit the Hispanics in Wine website here, or contact the team at hola@hispanicsinwine.com.
About Hispanics in Wine
Founded in 2020 by Lydia Richards and Maria Calvert, Hispanics in Wine™ is a social space dedicated to showcasing Hispanic / Latinx roots in the beverage and hospitality industries. Whether it’s a producer, sommelier, retail store, restaurant, or vineyard steward, we are committed to supporting the great work and business ventures our communities are doing within the industry. Representation matters, Hispanics in Wine aims to encourage and connect people from diverse backgrounds to pursue their dream career path in the industry through the organization; as well as helping wine brands and companies cater to the Hispanic/Latinx population in the U.S., whose buying power is forecasted to top $1.9 trillion by 2023 (Nielsen, January 2020).
