Home Industry News Releases Scheid Family Wines Announces New Senior Digital Marketing & E-Commerce Manager 

Scheid Family Wines Announces New Senior Digital Marketing & E-Commerce Manager 


SALINAS, CA, August 31, 2021 – Scheid Family Wines based in Monterey County, California, is pleased to welcome Tracey Prever to the Marketing team as Senior Digital Marketing & E-Commerce Manager. With over 13 years of experience in the field, Prever brings an extensive skill set in all aspects of marketing and e-commerce development, from concept through launch and sales. 

In her previous role, Prever was DTC Marketing Manager for Rombauer Vineyards where she was responsible for the development of its e-commerce marketing site, digital marketing and email campaign strategy and content. Prior to this role, Prever was Director of Marketing and E-commerce for Give Back Goods, a social goods e-commerce store. There she spearheaded the development of the branding and e-commerce site, handling day-to-day operations including marketing the e-commerce store from pre-launch through execution, facilitating profit within three months.

In addition to her comprehensive e-commerce experience, Prever was also Director of Product Development for Tayjoley Design and served as Product Development and Marketing Manager of Diamond Resorts International. She holds a B.S. in commercial art and photography from California College of Art /AIFL.

“We are thrilled to have Tracey in this position which is more important to us now than ever before,” states Jennifer Evans, Marketing Director, Scheid Family Wines. “As the e-commerce landscape of the wine industry continues to evolve at an unprecedented pace, Tracey’s experience is invaluable to the Scheid Family Wines team. Her knowledge base and extensive background in digital marketing and e-commerce are significant assets during this exciting time of growth for us with Sunny with a Chance of Flowers and our other global brands.”

About Scheid Family Wines

Scheid Family Wines is a family-owned and operated, estate-driven wine company founded in 1972. Based In Monterey County, California, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and innovative luxury level winery. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 400-foot tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Metz Road, VDR, and Stokes’ Ghost. Scheid Family Wines also produces many regionally distributed brands for specific clients and distributors. For more information please visit www.scheidfamilywines.com

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