Home Industry News Releases Winesellers, Ltd. Releases New Low Alcohol, Fire Road Lighter Sauvignon Blanc

Winesellers, Ltd. Releases New Low Alcohol, Fire Road Lighter Sauvignon Blanc


Niles, IL – August 17th, 2021 – Award-winning importer Winesellers, Ltd. announces the release of Fire Road Lighter Sauvignon Blanc 2020, an innovative low calorie, 9.5% low alcohol wine, marking its entry in the trending ‘better for you’ wine category. Not only does Fire Road Lighter Sauvignon Blanc have lower alcohol, but it also vegan-friendly, sustainable and contains only 90 calories and 1.5 carbs per 5 ounce serving, all while pre-serving the classic New Zealand Sauvignon Blanc character. The wine is aromatic and fresh with notes of gooseberry, grapefruit, passion fruit and subtle herbs and grass.

Jordan Sager, Co-President of Winesellers, Ltd. comments, “We saw a void in the marketplace, consumers are looking for wine that is not only better for you, but also exceeds their taste and quality standards they are used to from conventional wines.” He continues, “Today’s wine consumer is not willing to compromise quality, selection and values.”

Fire Road Lighter Sauvignon Blanc 2020 will have a national suggested retail of $14 in a 750ml bottle format.


Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation, family-owned and globally recognized importer, and marketer of fine wines to the U.S. market. The company’s portfolio represents the finest quality of wines in their respective price cate-gory and has widespread distribution in all 50 U.S. states. The Winesellers, Ltd. portfolio includes producers and brands from Argentina, France, Spain, Portugal, Germany, Italy, New Zealand, and other countries worldwide.

For more information, visit www.winesellersltd.com and follow on Facebook, Twitter and Instagram.

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